Mercedes 2012 Annual Report Download - page 85

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In Asia, Daimler Trucks sold 163,700 vehicles, which is 21%
more than in 2011. Demand for trucks in Japan continued to be
boosted by reconstruction activities after the natural disaster
in the prior year. We not only increased our unit sales by 30% in
Japan, we also improved our market share for heavy trucks.
The development of unit sales was also very positive in Indone-
sia (+10%). In India, we shipped the first trucks of the new
BharatBenz brand in September; 1.100 vehicles had already
been sold by the end of the year. E see pages 148 ff
In 2012, Mercedes-Benz Vans sold 252,400 vans of the
Sprinter, Vito, Viano, Vario models - and since autumn also of
the new Citan city van (2011: 264,200). Against the backdrop
of the European sovereign-debt crisis and a challenging market
environment, unit sales decreased by 8% to 164,900 vehicles
in Western Europe, our most important sales market. Demand
in the Western European volume markets in particular did not
match the high level of 2011. Unit sales in Germany decreased
by 8% to 71,100 vehicles after record unit sales in the previous
year. The positive development of business continued in Eastern
Europe, where we increased our unit sales by 6% to 24,000
vehicles. As in the prior year, the Sprinter continued its success
in the United States, with growth of 19% to 21,500 vehicles and
the best-ever market share of 8.3%. Due to the newgeneration
Sprinter, unit sales also developed positively in Latin America,
where sales of 14,000 vans were 2% above the prior-year level.
In China, however, the negative development of the market
for premium vans continued and unit sales reached only 8,800
vehicles (2011: 13,500). In total, we sold 159,000 units
of the Sprinter (2011: 163,300), 83,700 of the Vito and Viano
(2011: 98,000), and 2,700 of the Vario (2011: 2,900). 7,100
units of the new Citan city van were sold. Despite the difficult
environment, Mercedes-Benz Vans was able to defend its
market share of 18.1% in the segment of medium and large
vans in Western Europe. E see pages 152 f
With unit sales of 32,100 complete buses and bus chassis
(2011: 39,700), Daimler Buses did not reach the prior-year
level, but defended its position as market leader in its core
markets in the segment for buses above 8 metric tons. The
main reason for the decrease in unit sales was the negative
development of sales of bus chassis in Latin America. Especially
in Brazil, the region’s most important bus market, our unit
sales fell as expected due to the introduction of the stricter
Euro V emission standards. In Western Europe, the sovereign-
debt crisis had a dampening effect on customer demand;
nonetheless, unit sales of 5,900 vehicles were at the prior-year
level. Daimler Buses thus succeeded in further strengthening
its leading position in Western Europe with a market share
of 28.3% (2011: 27.0%).  3.08 In Latin America, sales of bus
chassis under the Mercedes-Benz brand decreased by 29%
to 17,800 units. With a market share of 42.7% (2011: 43.0%),
the division clearly defended its leading market position
in Latin America. In a stable Mexican market, we sold 3,500
units. Unit sales in the NAFTA region fell due to the dis-
continuation of sales of Orion city buses. E see pages 154 f
Market share1
2012 2011 12/11
In %
Change in
%-points
Mercedes-Benz Cars
Western Europe 5.3 5.0 +0.3
thereof Germany 10.1 9.9 +0.2
United States 2.0 1.9 +0.1
China 1.4 1.4 +0.0
Japan 0.9 0.9 +0.0
Daimler Trucks
Medium and heavy
trucks Western Europe
22.9
22.3 +0.6
thereof Germany 39.2 37.5 +1.7
Heavy trucks NAFTA region
(Class 8)
32.9
30.9 +2.0
Medium trucks NAFTA region
(Classes 6 and 7)
36.9
34.1 +2.8
Medium and heavy
trucks Brazil
25.5
25.2 +0.3
Trucks Japan 20.4 20.8 -0.4
Mercedes-Benz Vans
Medium and large
vans Western Europe
18.1
18.0 +0.1
thereof Germany 26.7 28.1 -1.4
Daimler Buses
Buses over 8 metric tons
Western Europe
28.3
27.0 +1.3
thereof Germany 48.9 50.0 -1.1
Buses over 8 metric tons
Latin America
42.7
43.0 -0.3
1 Based on estimates in certain markets
3.08