Mercedes 2012 Annual Report Download - page 56

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2 | A for All inclusive
Mercedes-Benz is turning up the heat in
the compact-car segment with the new
A-Class. E see pages 32 In an effort
to attract new customers — particularly
younger ones — to the sporty compact
model, Daimler Financial Services (DFS)
has developed new financing solutions
that are precisely aligned with the life-
styles of the younger generation and take
into account their affinity for leasing or
financing packages.
Daimler Financial Services offers a com-
plete range of convincing arguments for
choosing its financing, leasing, and insur-
ance products — and customers who
opt to purchase a new Mercedes-Benz
A-Class can expect to benefit from them
as well. Switch Leasing allows customers
to easily change mileage limits or contract
durations during the period of the leasing
agreement. Timeout Leasing offers a one-
month break in payments, which gives
A-Class customers greater financial
leeway for other needs. DFS also offers
exclusive insurance conditions that are
made possible by the outstanding safety
equipment available in Mercedes-Benz
vehicles. All-in Financing is a complete
package consisting of vehicle financing,
insurance and service.
A better ride with Daimler Financial
Services. The comprehensive services
provided by DFS are making mobility
simpler and safer. The MercedesCard,
which was relaunched in the fall of 2012,
offers significantly expanded services,
including a credit card with a rewards
program supplemented by a package of
services that focus on money matters,
travel, roadside assistance and mobil-
ity. The mobility protection program
guarantees assistance in the event of
an accident and also covers the cost of
repairs and towing.
Daimler Financial Services’ vehicle insur-
ance products also meet the needs of
the premium segment. Cooperation with
major insurance companies enables
customers to enjoy tailored insurance
solutions for their Mercedes-Benz models.
In addition, they have the peace of mind
that comes with knowing that their vehicle
will be repaired at an authorized service
center with genuine brand parts.
Financial flexibility. Daimler Financial Services’ individualized
products and contract options are enabling even more customers
to make their dream of owning a new or used Daimler vehicle
come true.
57