Mercedes 2012 Annual Report Download - page 78

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3 | Management Report | Business and General Conditions
Target system.  3.02 Our overriding corporate goal is to
achieve sustainable profitable growth and thus to increase the
value of the Group. We strive to achieve the leading position
in all our businesses. We aim to inspire our customers with our
brands, products and services. With groundbreaking technolo-
gies, we demonstrate our pioneering position for sustainable
drive systems and safety. We strengthen our global presence
by securing our position in traditional markets and expanding
in new markets. Operational excellence and efficiency along
with inspired and high-performing people are the key to our
future corporate success. At the same time, our entrepreneurial
activities are guided by the principle of sustainability: in the areas
of economics, corporate governance, environmental protection
and safety, as well as in our relations with employees, custom-
ers and society in general. The four corporate values of pas-
sion, respect, integrity and discipline form the foundation of our
actions and help us to achieve our goals. One key principle
applies to everything we do: No business in the world is worth
violating laws, regulations or ethical standards. For us, integ-
rity and business success are two sides of the same coin. That
is why we want to lead the competition also in terms of integ-
rity. We are working hard to get there.
Clear claim to leadership in all businesses. With the
“Mercedes-Benz 2020” growth strategy, our Mercedes-Benz
Cars division strives to occupy the leading role for premium
automobiles by the end of this decade. This means that we aim
to be ahead of the competition in terms of brand image, product
range, unit sales and profitability. On the way to achieving this
goal, we want to sell more than 1.6 million cars of the
Mercedes-Benz brand already in 2015. The smart brand will fur-
ther extend its pioneering role in urban mobility and will lead
its market segment for alternative drive systems. At Daimler
Trucks, we want to further strengthen our position as number 1
in the global truck business and aim to expand to an annual
unit-sales volume of more than 700,000 vehicles by the end
of the decade. Daimler Buses has set itself the goal of further
strengthening its leading position for buses above 8 metric
tons gross vehicle weight, and Mercedes-Benz Vans is striving
to achieve further profitable growth also outside its present
market segments and markets with the strategic initiative,
“Vans goes global.” Daimler Financial Services has targeted
the position of best captive financial services provider
and will continue to grow in line with our automotive business
and additionally also in the area of mobility services.
3.02
Target system