Mercedes 2012 Annual Report Download - page 52

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The Citan urban delivery
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2 | A for Alliances
es By cooperating with strong partners, Daimler will continue to
safeguard its worldwide access to promising growth markets.
We pool technological know-how in cooperative projects and
close partnerships. And through joint development activities,
we gain valuable cost advantages and a head start on innovations.
In this way, we are putting the mobility of the future on the road
even faster. We gain strength by joining forces with others.
Joining forces.
Bringing future-oriented technologies
to the market faster. Daimler is forging
ahead with the reinvention of the auto-
mobile. In order to make its vehicles
even cleaner and safer, the company is
cooperating with partners to develop
and introduce new technologies. Together
with its cooperation partners, Daimler
pools pioneering vehicle development
know-how and thus reaches its goals
more quickly. In addition, the necessary
production volumes are reached faster
in order to make future-oriented tech-
nologies available to as many drivers as
possible.
Exploiting growth potential efficiently.
In order to take optimal advantage of
opportunities in new markets and seg-
ments, Daimler relies on cooperation
with partners that are already well-
established in their respective fields.
These partners’ local experience and
their access to attractive new markets
are valuable for Daimler. In some
countries, national requirements allow
Daimler to produce or sell vehicles only
in cooperation with a local partner.
Optimal planning of costs and invest-
ments. In view of ever shorter product
lifecycles and higher levels of investment,
cooperative partnerships are becoming
increasingly important. Through joint
development and production activities,
Daimler is taking advantage of valuable
economies of scale and the possibility of
sharing costs. By working together with
its cooperation partners, the company
can distribute its investments over larger
production volumes. It can also save on
operating costs. Some projects — for
example in the compact segment or in
relation to downsized engines — become
financially feasible for Daimler only
through cooperation partners with high
production volumes.
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