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5 | Sustainability | Sustainability at Daimler
In November 2012, around 130 participants came together
in Stuttgart at the fifth Daimler Sustainability Dialog. Among
other things, the event focused on workshops dealing with
the following topics: electric mobility, generation management
and human rights – particularly with respect to the supply
chain and community involvement. As always, the results of
the workshops will be further developed in the following twelve
months in working groups that include representatives of the
company’s stakeholders. This process will create the starting
point for the next Sustainability Dialog.
In May 2012, we conducted a stakeholder dialog for the
third time in China. The event was held in Beijing for the second
time after taking place in Shanghai in 2010. The subjects
it focused on were air pollution and traffic congestion in urban
areas, qualification measures for university graduates and
corporate ethical standards with regard to suppliers and busi-
ness partners. For the first time, Daimler Northeast Asia pub-
lished a separate sustainability report for that region. With this
report, Daimler reinforced its clear long-term commitment to
China and underscored the importance of sustainable business
practices in this important economic area.
First stakeholder survey conducted. In order to make
a comparative analysis of the interests of our stakeholders and
those of Daimler AG, we conducted the first international
open stakeholder survey from November 15 to December 14,
2012. Daimler employees, shareholders, customers and suppliers
as well as representatives of associations, environmental
and human rights organizations, politicians, and interested
members of the public all took part. This survey, which is new
in terms of its scope and openness, serves to make the dis-
course with our stakeholders transparent and understandable.
Comprehensive reporting on sustainability. The year 2012
saw the publication of our eighth Group-wide Daimler sustain-
ability report, which was prepared according to the guidelines
set forth by the Global Reporting Initiative (GRI). It provides
a detailed and comprehensive analysis of our sustainability
performance for the previous financial year, and is enhanced
by an interactive online sustainability report that contains
more detailed and extensive information.
w sustainability.daimler.com
The new Sustainability Report 2012, which will be presented
at the Daimler Annual Shareholders’ Meeting in early April
2013, already focuses on the future requirements of the GRI.
In this context, important Daimler aspects are highlighted.
This applies above all to key topics such as internationality or
our cross-divisional mobility concepts. In addition, with the
new report, we take the opportunity to report on other specific
concerns such as generation management or our methods
for reducing CO2 emissions.
Daimler has a unique portfolio of cars and commercial vehicles with environmentally friendly drive systems.