Mercedes 2012 Annual Report Download - page 137
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4 | The Divisions | Contents
143
144 - 147 Mercedes-Benz Cars
– Unit sales and revenue at record levels
– “Fit for Leadership” supplements growth strategy
– Continued offensive in compact-car segment
with new A-Class
– Launch of additional attractive new models
– Substantial investment in global production network
– CO2 emissions reduced to an average of 140 g/km
– Numerous awards for Mercedes-Benz
– EBIT of €4.4 billion
148 - 151 Daimler Trucks
– Significant growth in unit sales
– “Daimler Trucks #1” secures profitability for the long term
– Launch of new Antos for heavy-duty distribution transport
– Production and sales start of BharatBenz brand
and start of operation of new production plant in India
– Joint venture in China starts production
– Numerous additional innovative products presented
– New engines reduce fuel consumption and
exhaust emissions
– EBIT lower than in prior year at €1.7 billion
152 - 153 Mercedes-Benz Vans
– Product portfolio significantly upgraded with
Mercedes-Benz Citan
– Initiatives for efficiency improvements and
internationalization
– Lower unit sales due to difficult market situation
in Western Europe
– Sprinter very successful in North and Latin America
– Two world premieres for electric vans
– EBIT of €0.5 billion
154 - 155 Daimler Buses
– Unit sales significantly lower than in prior year due
to development of demand for chassis in Latin America
– Start of “GLOBE 2013” growth and efficiency offensive
– Focus on cleaner drive systems
– EBIT of minus €0.2 billion
156 - 157 Daimler Financial Services
– Growth in new business and contract volume
– Strong insurance business
– Awards for customer and dealer satisfaction and for
attractiveness as an employer
– Expansion of business with innovative mobility services
– EBIT of €1.3 billion at prior-year level
4 | The Divisions