Mercedes 2012 Annual Report Download - page 154
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5 | Sustainability | Contents
161
162 - 163 Sustainability at Daimler
– The principle of sustainability is a fixed element
of our corporate strategy
– Goal of a sustained increase in enterprise value
– Intensive dialog with stakeholders
164 - 167 Innovation, Safety and the Environment
– Investment in research and development of €5.6 billion
– Further reductions in fuel consumption and CO2 emissions
– A-Class receives environmental certificate
– Presentation of the world’s most economical large sedan
– Vehicles with alternative drive systems in series production
– Fuel-efficient trucks and buses
– New technologies for greater safety
168 - 169 Human Resources
– Increase in size of total workforce
– Flexible working models gain importance
– Lifetime learning secures employees’ qualifications
– High priority on fostering next-generation executives
– Personnel diversity is a value factor at Daimler
170 - 171 Social Responsibility
– Social involvement according to the principle of
“help for self-help”
– Binding regulations on Group-wide promotion process
– Benefits provided in the context of donations, sponsoring,
foundations and corporate volunteering
– Support provided for example for the arts and culture,
education and charitable projects
K Detailed reporting on the subject of sustainability.
Detailed information is provided in our separate
Sustainability Report. It describes transparently and
factually the sustainability aspects of the past year.
The web-based Interactive Sustainability Report
supplements our sustainability reporting with additional
details and information w sustainability.daimler.com.
In 2013, the new Sustainability Report will be available
as of early April in time for the Annual Shareholders’ Meeting.
Further information on the subject of sustainability can be
found on our website at w daimler.com/sustainability.
5 | Sustainability