Mercedes 2010 Annual Report Download - page 8
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4
World premiere of the new E-Class convertible in Detroit.
The four-seat all-year convertible completes the successful
E-Class family and features the AIRCAP wind deflector; this is
a world first and significantly reduces drafts inside the car
when driving with the top down.
British safety price for Mercedes-Benz. The United Kingdom’s
biggest consumer organization for car buyers names Mercedes-
Benz as the winner of its Car of the Year Award 2010 for the best
safety innovation. The prize was given for ATTENTION ASSIST,
which warns drivers who are becoming drowsy.
New Board of Management position at Daimler. Effective
February 18, 2010, the Supervisory Board appoints Dr. Wolfgang
Bernhard to the newly created Board of Management position
with responsibility for Production and Procurement Mercedes-
Benz Cars and Mercedes-Benz Vans.
Pioneering luxury sedan. With the research vehicle F 800 Style,
Mercedes-Benz shows the future of premium automobiles from
a new perspective at Geneva Motor Show 2010.
Daimler sells its stake in Tata Motors. Daimler AG sells all
of its 5.34% equity interest in Indian automotive group Tata
Motors to various groups of investors. Daimler will participate
in the future growth of the Indian market by strengthening its
own activities there.
car2go starts regular operations. After completing the car2go
one-year pilot project in Ulm, Germany, the assessment of the
innovative mobility concept is clearly positive. The newly founded
car2go GmbH (limited liability company) plans to push forward
with international commercialization.
Group EBIT of €1.2 billion in first quarter. The very good
development of earnings is a reflection of the ongoing upward
trend in nearly all divisions.
Important Events in 2010
First quarter