Mercedes 2010 Annual Report Download - page 148

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Human Resources
Our employees are provided with high-quality training and support. We aim to ensure that we have
a competitive workforce also in the future. In response to demographic developments, we have
launched a variety of initiatives designed to maintain and strengthen the performance of our workforce
and to attract young employees with high potential.
Training continues to have a very high priority at Daimler, and is
maintained at a recognized high level of quality. Training courses
for technical and commercial professions as well as programs
at the Cooperative State University are key elements of our efforts
to secure young talent so that our company will remain success-
ful over the long term.
We had 8,841 apprentices and trainees worldwide at the end of
2010 (2009: 9,151). A total of 2,034 young people (2009: 2,341)
began their occupational training in Germany during the year
under review. Apprentices who perform well are offered attrac-
tive job opportunities. In 2010, 84% of the apprentices at Daimler
AG were hired after completing their training (2009: 89%). The
number of people we train and subsequently hire is based on our
company’s needs and future development. We have an agree-
ment with the employee council regarding the number of appren-
ticeships we will offer in the medium term. At Daimler AG,
these apprenticeships totaled 1,250 in 2010; there will be 1,150
in 2011 and 1,050 in 2012.
Securing and promoting young talent. In 2010, we once again
provided more than 500 university graduates and young people
with initial work experience worldwide with first-class entry-level
positions in which to begin their careers. Through our CAReer
corporate talent program, we focused our hiring efforts on strate-
gic areas such as green technology. Women currently comprise
35% of CAReer participants, and our trainees come from about
20 different countries. Our Daimler Student Partnership (dsp)
program, which currently has approximately 100 active partici-
pants, also contributes substantially to strategically securing and
promoting young talent at the company. We aim to contact
potential new employees and attract them to our company while
they are still at university.
We are also investing in our existing human resources through
new Daimler Academic programs. They enable outstanding
employees to earn bachelor’s, master’s, or MBA degrees either
by studying full-time or while working. The first batch of employ-
ees to be supported in this manner began their studies in the
winter semester of 2010. In a future step, the program will be
expanded to countries outside Germany.
Workforce development. As of December 31, 2010, the Daimler
Group employed 260,100 men and women worldwide. This figure
was 3,693 more than in the prior year. The increase was caused on
the one hand by additions to the consolidated Group, which were
mainly companies incorporated into the Mercedes-Benz Cars division
and the sales and marketing organization. On the other hand,
personnel numbers increased due to the upturn in demand as well.
Further information on the development of our workforce – in
particular in the individual regions and divisions – is povided in
the Management Report on page
86 of this Annual Report.
Comprehensive range of training courses. Providing our em-
ployees with high-quality training and support is one of our key
concerns. We regard employee development as a continuing pro-
cess, which is why we begin our activities in daycare centers
and schools. Our Genius initiative, for example, provides children
and teenagers with valuable insights into pioneering technologies
and careers in the automotive industry in order to get them excited
about engineering professions and Daimler at an early age.
Human Resources
2010 2009 10/09
Employees (December 31) % change
Daimler Group 260,100 256,407 +1
Mercedes-Benz Cars 96,281 93,572 +3
Daimler Trucks 71,706 70,699 +1
Mercedes-Benz Vans 14,557 15,226 -4
Daimler Buses 17,13 4 17,188 -0
Sales & Marketing Organization 48,299 47,625 +1
Daimler Financial Services 6,742 6,800 -1
Other 5,381 5,297 +2