Mercedes 2010 Annual Report Download - page 15
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To Our Shareholders | Chairman’s Letter | 11
We expect to make further important progress in 2011 with the development of pioneering
green technologies, enabling us to reduce the CO2 emissions of our vehicle fleet by a significant
margin once again, to introduce the first E-Class with diesel hybrid, and to reach new milestones
on the road to driving with zero local emissions. The countdown for large-series production of the
electric smart has begun and the A-Class E-Cell will be delivered to customers as of this spring.
2011 is also an important year for fuel-cell drive. Three B-Class cars powered by fuel cells are
making a trip around the world to demonstrate that this technology works. What’s missing is the
infrastructure. That still needs to be put in place.
At the same time, we are well aware that sustainable success is ultimately based on a corporate
culture of excellence and integrity. That’s why we are systematically working on anchoring
exemplary global business ethics throughout our Group – in part by creating a Board of Management
position for the area of Integrity and Legal Affairs held by the first-class legal expert and former
judge at the German Constitutional Court, Dr. Christine Hohmann-Dennhardt. This appointment also
sends a clear signal that top performance is not a question of gender. We want to place more
women in leading positions – and we are doing something about it.
As Chancellor Angela Merkel recently congratulated your company on the 125th anniversary of
the invention of the automobile, she defined in her speech “the essence of what Daimler and Benz
teach us: Never stand still, keep moving forward, keep dreaming and keep opening up new
frontiers.” This ability of continual renewal is indeed the key to our success – and for many of you
probably an important reason to invest in Daimler. I would like to thank you for that trust on
behalf of the entire Board of Management team.
“Innovation from Tradition” – that’s more than just the title of this Annual Report. It’s also a
principle that more than a quarter of a million Daimler employees all over the world want to live up
to once again in 2011. Together, we will continue to do everything possible to justify your trust.
Sincerely,
Dieter Zetsche