Mercedes 2010 Annual Report Download - page 130

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Daimler Trucks
Business development at Daimler Trucks was clearly positive in 2010. Active management of market
cycles, one of the four pillars of the Global Excellence strategy, ensured we were well prepared to
utilize the global upturn for commercial vehicles following crisis year 2009. Continuation of the strategy
program will safeguard our long-term competitiveness.
Significant increase in unit sales, revenue and EBIT. The
global economy recovered in 2010, although the rate of recovery
varied greatly from region to region. The economic upturn led to
a substantial increase in demand for commercial vehicles and
transportation services. Daimler Trucks was able to post substan-
tial increases in unit sales and earnings in this favorable environ-
ment. Unit sales rose by 37% to 355,300 vehicles with all of our
core markets (Europe, the United States, Latin America, and
Japan) contributing to this development. Revenue increased by
31% to €24.0 billion and EBIT reached €1.3 billion (2009: minus
€1.0 billion).
Positive sales development at Trucks Europe/Latin America.
The Mercedes-Benz Trucks brand stands for “Trucks you can
trust.” This means always doing everything possible for our cus-
tomers and being a reliable partner. With its Actros, Axor and
Atego models, Mercedes-Benz offers individual solutions in the
medium and heavy-duty truck segment for long-haulage trans-
port, construction and local distribution applications. The port-
folio is completed with the Econic, Zetros and Unimog models
offered by the Mercedes-Benz Special Trucks unit.
One year after experiencing a sharp decline in unit sales, Trucks
Europe/Latin America profited from the global economic recov-
ery during 2010 and unit sales increased by 41% to 135,200
vehicles. With a market share of 24.3%, we expanded our leader-
ship in the segment for medium and heavy-duty trucks in
Western Europe (2009: 23%). Our position is particularly strong
in Germany, where Mercedes-Benz Trucks was once again
number one with a market share of 40.5% (2009: 41.6%).
After undergoing a disproportionate decline in the prior year,
unit sales in Eastern Europe more than doubled in 2010 (+11,000
to 19,000 units). We achieved a 122% increase in unit sales to
11,500 vehicles in Turkey, where we are the market leader with
a share of 38% of the Turkish market (2009: 33.5%). Extremely
positive economic developments in Brazil and government subsi-
dies that stimulated demand led to a sales increase of 45%
to 44,300 units in that country. Due to intense competition, our
market share in the medium and heavy-duty truck segment in
Brazil decreased slightly to 27.4% (2009: 28.5%).
Daimler Trucks
2010 2009 10/09
Amounts in millions of euros % change
EBIT 1,323 -1,001 .
Revenue 24,024 18,360 +31
Return on sales 5.5% -5.5% .
Investment in property, plant
and equipment
1,003
597 +68
Research and development
expenditure
thereof capitalized
1,282
373
1,116
368
+15
+1
Production 360,896 235,474 +53
Unit sales 355,263 259,328 +37
Employees (December 31) 71,706 70,699 +1
Unit sales
2010 2009 10/09
In thousands % change
Total 355 259 +37
Western Europe 55 44 +25
thereof: Germany 30 25 +21
United Kingdom 64 +53
France 65 +26
NAFTA 77 62 +24
thereof: United States 63 52 +20
Latin America
(excluding Mexico)
58
37 +57
thereof: Brazil 44 30 +45
Asia 120 87 +39
thereof: Japan 25 23 +7