Mercedes 2010 Annual Report Download - page 125
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The Divisions | Contents | 121
The Divisions
122 - 125 Mercedes-Benz Cars
– Unit sales up by 17%
– Improved market position and model mix
– New E-Class models well received by the market
– Lower fuel consumption due to new engines
– Substantially improved profitability:
EBIT of €4.7 billion and return on sales of 8.7%
126 - 129 Daimler Trucks
– Strong growth in unit sales in all major markets
– Global product offensive with new engines and models
– Entry into new markets and growth areas
– Significant increase in EBIT to €1.3 billion
130 - 131 Mercedes-Benz Vans
– Unit sales up significantly to 224,200 units
– Leading market position in European Union maintained
– Start of production in China
– EBIT of €451 million
132 - 133 Daimler Buses
– Generally positive unit-sales trend driven by Latin America
– Positive development of market share in key markets
– Attractive product portfolio with pioneering drive technologies
– EBIT of €215 million
134 - 135 Daimler Financial Services
– High growth rates in Asia
– Reorganization of business in Germany
– Top marks for customer and dealer satisfaction
– Very high level of EBIT at €831 million