Mercedes 2010 Annual Report Download - page 29

To Our Shareholders | Daimler Shares | 25
Comprehensive investor relations activities. In the year 2010,
the Investor Relations department once again provided timely
information on the development of the Group to institutional
investors, analysts, rating agencies and retail investors. Our com-
munication activities for institutional investors and analysts
included roadshows in the major financial centers of Europe,
North America, Asia and Australia, as well as large numbers
of one-on-one meetings. We carried out presentations of the Group
in the context of investor conferences, in particular during the
international motor shows in Geneva, Paris and Hanover. We regu-
larly reported on our quarterly results via conference calls and
Internet broadcasts. The presentations can be seen on our web-
site at http://www.daimler.com/ir/event/e. The focus of
discussions with analysts and investors was on current earnings
expectations for the year 2010 as well as business developments
and profitability in the various divisions and regions.
Three of last year’s events are particularly noteworthy: On April 7,
2010, Daimler announced its strategic alliance with Renault-
Nissan at a joint press conference. Capital-market players were
informed about the cooperation with a live video broadcast on
the Internet and a separate conference call with the two CEOs.
On May 28, 2010, we held an analysts’ and investors’ day in
Beijing with speeches and discussions on the outlook and goals
of Mercedes-Benz Cars in China. On November 30, 2010, we
hosted approximately 160 analysts, investors and bank represen-
tatives at our truck plant in Wörth and informed them about
the outlook and goals of Daimler Trucks and Daimler Buses in
the various regions of the world.
Internet website makes use of new possibilities. Following
the thorough modernization of the Daimler Group’s website,
a wide range of corporate topics were presented in 2010. Users
are encouraged to take a closer look by an innovative, multi-
media form of presentation with informative texts, schematic ani-
mations and a lot of film material. We also revised our mobile
website so that it can now be accessed optimally by mobile devices
such as smart phones. In addition to the existing investor rela-
tions content, all current information on Daimler’s brands and
products as well as technological and innovation topics can
be accessed quickly and conveniently when on the move at
www.daimler.mobi. Furthermore, a new Daimler app is now
available for iPhone™ and iPad™ users. They can optimally access
multimedia specials, for example on the Group’s brands, products,
technologies or events.
Our interactive Annual Report 2009 was honored by the League
of American Communications Professionals LLC (LACP) with
an LACP Award in Silver. The jury particularly praised the visual
design and the perceived relevance of the information to the
target group.
Number of online shareholders remains at a high level. Our
electronic information and communication service was as popular
as ever in 2010. The number of shareholders who received
their invitations to the Annual Meeting by e-mail instead of by
post increased from 85,000 to 90,000. We thank those share-
holders for helping us to protect the environment and reduce costs.
Once again in 2010, we held a lottery among the participating
shareholders with 50 attractive prizes for the winners. Access
and further information on the e-service for shareholders can
be found on our website at https://register.daimler.com.
After the optimization of our electronic annual meeting services,
our online shareholders were able for the first time to print out
their tickets themselves for Annual Meeting 2010. Approximately
1,400 shareholders made use of this service.
By type of shareholder
Shareholder structure as of December 31, 2010
Aabar Investments PJSC 9.0%
Kuwait Investment Authority 6.9%
Renault-Nissan 3.1%
Institutional investors 61.9%
Retail investors 19.1%
By region
Shareholder structure as of December 31, 2010
Germany 28.2%
Europe, excluding Germany 36.9%
USA 15.4%
United Arab Emirates 9.0%
Kuwait 6.9%
Asia 3.0%
Rest of the world 0.6%