Mercedes 2010 Annual Report Download - page 76

72
Market share
2010 2009 10/09
In %
Change in
%-points
Mercedes-Benz Cars
Western Europe 4.8 4.7 +0.1
thereof Germany 10.6 8.3 +2.3
United States 1.9 2.0 -0.1
Japan 0.8 0.8 0.0
Daimler Trucks
Medium- and heavy-duty
trucks Western Europe
24.3 23.0 +1.3
thereof Germany 40.5 41.6 - 1.1
Heavy-duty trucks NAFTA region
(Class 8)
32.4
30.9 + 1.5
Medium-duty trucks NAFTA
region (Classes 6 and 7)
29.9
27.2 + 2.7
Medium- and heavy-duty trucks
Brazil
27.4 28.5 - 1.1
Trucks Japan 19.8 20.2 - 0.4
Mercedes-Benz Vans
Medium-sized and large
vans Western Europe
17. 8 18.1 - 0.3
thereof Germany 26.1 27.6 - 1.5
Daimler Buses
Buses over 8 tons Western
Europe
29.6
29.6 0.0
thereof Germany 55.5 59.6 - 4.1
Buses over 8 tons Latin America 47.1 44.7 + 2.4
The business of the Daimler Financial Services division devel-
oped very positively in the period under review. Its worldwide
contract volume of €63.7 billion at the end of 2010 was 9% above
the level of a year earlier. Adjusted for exchange-rate effects,
there was an increase of 3%. New business grew compared with
the prior year by 17% to €29.3 billion; adjusted for exchange-rate
effects, the increase amounted to 11%. Growth was primarily driven
by the regions of North and South America and Asia, while
contract volume in Euro pe stabilized at the prior-year level. The
Insurance Services unit brokered more than 839,000 insurance
policies around the world in 2010, representing growth of 22%
compared with the 2009. One of the main reasons why we were
so successful with insurance is that we sell tailored packages
of insurance cover, leasing and financing products, service
contracts and additional safety equipment in the insured vehicles.
We also continued to expand our business with commercial
customers and fleet customers. In close cooperation with the
automotive division’s sales departments, Daimler Financial Services
thus made an important contribution to promoting their unit
sales (see pages 134 f).
Unit sales by the Mercedes-Benz Vans division increased by
35% to 224,200 vehicles of the Sprinter, Vito/Viano and Vario
models in 2010. We sold 156,800 units in Western Europe,
surpassing the prior-year figure by 22%, aided by contributions
from all of the region’s major markets. This enabled Mercedes-
Benz Vans to maintain its market leadership in the European Union
in the segment of medium-sized and large vans. Our business
in the NAFTA region also developed very well: Unit sales there
increased to 13,300 vans (2009: 2,600). In the promising Chinese
market for high-quality vans and premium multi-purpose vehicles,
Mercedes-Benz Vans sold 12,200 units. Of that total, 10,700 units
were from local production, which we started in April 2010.
Mercedes-Benz Vans was also very successful in Latin America
and Eastern Europe in 2010. Total sales of the Sprinter increased
by 37% to 143,700 units last year. We sold 77,600 of the Vito and
Viano models (+34%), although the new generation of those vans
was not launched until the fourth quarter (see page 130 f).
With unit sales of 39,100 complete buses and bus chassis
(2009: 32,500), Daimler Buses was the world’s biggest manufac-
turer in the segment of buses over 8 tons gross vehicle weight
in 2010. The 20% growth in unit sales was primarily the result of
the positive business development for bus chassis in Latin America.
In Western Europe, unit sales decreased by 1% to 7,200 buses.
We felt the effect of investment cuts in the public sector in particular
for city buses. Nonetheless, Daimler Buses succeeded in main-
taining its leading position in Western Europe with a market share
of approximately 30% (2009: 30%). In Latin America, Daimler Buses
increased its unit sales of bus chassis of the Mercedes-Benz brand
following a significant market recovery by 43% to 23,200 units.
As a result, Daimler Buses was able to expand its market share in
Latin America to 47.1% (2009: 44.7%). While the Mexican market
recovered slightly, unit sales declined in the USA/Canada region
(see pages 132 f).