Mercedes 2010 Annual Report Download - page 61

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“With MB Advantage on iPadTM, we can access real-time information
on the showroom floor. For even better and more flexible service.
That’s a genuine competitive advantage.”
Bernie Moreno, President of Mercedes-Benz of North Olmsted, Cleveland, Ohio
M ercedes-Benz Financial has been keeping up with the
market since 1982. As a partner to Mercedes-Benz dealers
and customers, Mercedes-Benz Financial is now also setting
trends in the United States: with services that can be used with
iPhonesTM and other smartphones, and now also with the Apple
iPadTM. This allows the intelligent acceleration of a comprehen-
sive range of financing products for Mercedes-Benz vehicles.
The 355 North American Mercedes-Benz dealerships are the
first in the world to use the new mobile application in a business
environment for innovative customer care.
At vehicle points of sale and in dialogue with customers, the
finance teams can access the MB Advantage dealer system
quickly and easily with the tablet computer. Already during the
pilot project in mid-2010, it soon became clear how everyone
involved would benefit. From new financing to leasing contracts
to the return of leased vehicles, orders can now be processed
with greater customer focus and more efficiency. Another pio-
neering aspect is the electronic signature function, which allows
customers to sign documents directly on the screen.
Innovation Close Up | 57