Experian 2013 Annual Report Download - page 6
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Please find page 6 of the 2013 Experian annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report. Data Data Management Analytics Platforms Expertise Global Reach
1
DATA
The data we hold is incredibly
powerful and underpins our
business. We continuously invest
to ensure that we are the market
leader in the breadth, depth and
quality of our data.
We’re specialists in gathering
credit data on consumers and
businesses, marketing data,
as well as other data such as
insurance, healthcare payments
and automotive. Globally, we
hold credit data on close to 800
million consumers and 99 million
businesses, and marketing data
on 700 million individuals across
270 million households.
We keep our data relevant by
adding new, unique data sets.
This enhances the breadth and
depth of the data files that we
hold, gives us the opportunity
to create new products and
services, and increases the data’s
predictive nature.
2
DATA MANAGEMENT
Accurate and up-to-date data
about customers, suppliers,
products, business finance
and personal credit-worthiness
is vital to help organisations
and consumers make the
best decisions.
Thousands of organisations
upload data to us on a real-time,
daily, weekly or monthly basis,
ensuring that the data we hold
is as current as possible. We
aggregate, cleanse, sort and
enhance the data. We ensure the
quality of the data by including
checks at the point of capture
as well as cleaning, removing
duplications and enriching data
for improved customer insight.
We work hard to protect our
data sources and maintain
strict standards of data security.
We maintain a comprehensive
security programme; data is
protected from collection,
to transformation and use, to
storage and then destruction.
3
ANALYTICS
By applying scoring, analytical
models and software to data,
we enable clients to get a richer
picture of what’s happening in
their markets and more accurately
predict their customers’ needs,
preferences and risks.
Analytics may be used to describe
the characteristics of a group of
people or businesses, to predict
future events and to decide on
the appropriate actions. This is
based on the understanding of the
characteristics we have analysed
and the predictions we have made,
all through the different stages of
the customer journey.
We develop scores, models and
software, and build customised
products for our clients. At the
basic level, our tools work by
taking data in and applying a
number of client specified decision
strategies to produce a decision.
What we do
We hold and manage a vast amount of data and develop analytics, software and
platforms using our industry experts around the world, to help consumers and
organisations derive insights and make informed decisions.
4 Experian Annual Report 2013 Business overview