Dish Network 2010 Annual Report Download - page 6

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ii
ii
• A portion of our investment portfolio is invested in securities that have experienced limited or no
liquidity and may not be immediately accessible to support our financing needs.
• We rely on EchoStar Corporation, or EchoStar, to design and develop all of our new set-top boxes and
certain related components, and to provide transponder capacity, digital broadcast operations and other
services to us. Our business would be adversely affected if EchoStar ceases to provide these services
to us and we are unable to obtain suitable replacement services from third parties.
• We rely on one or a limited number of vendors, and the inability of these key vendors to meet our
needs could have a material adverse effect on our business.
• Our programming signals are subject to theft, and we are vulnerable to other forms of fraud that could
require us to make significant expenditures to remedy.
• We depend on third parties to solicit orders for DISH Network services that represent a significant
percentage of our total gross subscriber acquisitions.
• Our competitors may be able to leverage their relationships with programmers so that they are able to
reduce their programming costs and offer exclusive content that will place them at a competitive
advantage to us.
• We depend on the Cable Act for access to programming from cable-affiliate programmers at cost-
effective rates.
• We face increasing competition from other distributors of foreign language programming that may
limit our ability to maintain our foreign language programming subscriber base.
• Our local programming strategy faces uncertainty because we may not be able to obtain necessary
retransmission consents at acceptable rates from local network stations.
• The injunction against our retransmission of distant networks, currently waived, may be reinstated.
• We are subject to significant regulatory oversight and changes in applicable regulatory requirements,
including any adoption or modification of laws or regulations relating to the Internet, which could
adversely affect our business.
• We have made a substantial investment in certain 700 MHz wireless licenses and will be required to
make significant additional investments or partner with others to commercialize these licenses.
• We have substantial debt outstanding and may incur additional debt.
• We have limited owned and leased satellite capacity and failures or reduced capacity could adversely
affect our business.
• Our owned and leased satellites are subject to construction, launch, operational and environmental
risks that could limit our ability to utilize these satellites.
• We generally do not have commercial insurance coverage on the satellites we use and could face
significant impairment charges if one of our satellites fails.
• We may have potential conflicts of interest with EchoStar due to our common ownership and
management.
• We rely on key personnel and the loss of their services may negatively affect our businesses.
• We are party to various lawsuits which, if adversely decided, could have a significant adverse impact
on our business, particularly lawsuits regarding intellectual property.
• We may pursue acquisitions and other strategic transactions to complement or expand our business that
may not be successful and we may lose up to the entire value of our investment in these acquisitions
and transactions.
• Our business depends on Federal Communications Commission, or FCC, licenses that can expire or be
revoked or modified and applications for FCC licenses that may not be granted.
• We are subject to digital HD “carry-one, carry-all” requirements that cause capacity constraints.