Dish Network 2010 Annual Report Download - page 146

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COMPARATIVE PERFORMANCE
The graph below sets forth the cumulative total return to our shareholders during the period from December 31,
2005 to December 31, 2010. The graph assumes the investment on December 31, 2005 of $100 in (i) our Class A
Shares, (ii) an industry peer group and (iii) the NASDAQ Composite Index and reflects reinvestment of dividends
and market capitalization weighting.
We have included an industry peer group comprised of: AT&T Inc., Cablevision Systems Corporation, Comcast
Corporation, DISH Network Corporation, The DirecTV Group, Inc., Time Warner Cable, Inc., and Verizon
Communications. Although the companies included in the industry peer group were selected because of similar
industry characteristics, they are not entirely representative of our business.
Total Return Analysis 12/31/2005 12/31/2006 12/31/2007 12/31/2008 12/31/2009 12/31/2010
DISH Network Corporation $ 100.00 $ 139.91 $ 138.76 $ 46.23 $ 94.96 $ 89.88
NASDAQ Composite – Total Returns $ 100.00 $ 110.38 $ 122.14 $ 73.31 $ 106.57 $ 125.92
Peer Group $ 100.00 $ 150.78 $ 157.23 $ 119.10 $ 133.83 $ 160.28
Comparison of 5 Year Cumulative Total Return
Assumes Initial Investment of $100
December 2010
0.00
20.00
40.00
60.00
80.00
100.00
120.00
140.00
160.00
180.00
2005 2006 2007 2008 2009 2010
DISH Network Corp NASDAQ Composite-Total Returns Peer Group