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PART I
FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A
of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements that
involve expectations, plans or intentions (such as those relating to future business, future results of operations or
financial condition, new or planned features or services, or management strategies). You can identify these
forward-looking statements by words such as “may,” “will,” “would,” “should,” “could,” “expect,”
“anticipate,” “believe,” “estimate,” “intend,” “plan” and other similar expressions. These forward-looking
statements involve risks and uncertainties that could cause our actual results to differ materially from those
expressed or implied in our forward-looking statements. Such risks and uncertainties include, among others,
those discussed in “Item 1A: Risk Factors” of this Annual Report on Form 10-K, as well as in our consolidated
financial statements, related notes, and the other information appearing elsewhere in this report and our other
filings with the Securities and Exchange Commission, or the SEC. We do not intend, and undertake no
obligation, to update any of our forward-looking statements after the date of this report to reflect actual results
or future events or circumstances. Given these risks and uncertainties, readers are cautioned not to place undue
reliance on such forward-looking statements.
ITEM 1: BUSINESS
eBay Inc. was formed as a sole proprietorship in September 1995 and was incorporated in California in May
1996. In April 1998, we reincorporated in Delaware, and in September 1998, we completed the initial public
offering of our common stock. Our principal executive offices are located at 2065 Hamilton Avenue, San Jose,
California 95125, and our telephone number is (408) 376-7400. Unless otherwise expressly stated or the context
otherwise requires, when we refer to “we,” “our,” “us” or “eBay” in this Annual Report on Form 10-K, we mean
the current Delaware corporation (eBay Inc.) and its California predecessor, as well as all of its consolidated
subsidiaries. When we refer to “eBay Inc.” we mean our Marketplace, StubHub and Classifieds platforms. When
we refer to “PayPal,” we mean the businesses underlying our former Payments segment. When we refer to
“Enterprise,” we mean the businesses underlying our former Enterprise segment. After a strategic review by its
Board of Directors, eBay Inc. spun off PayPal and sold its Enterprise businesses in 2015. See “Notable Business
Transactions in 2015” below.
eBay Inc. is a global commerce leader including our Marketplace, StubHub and Classifieds platforms.
Collectively, we connect millions of buyers and sellers around the world. The technologies and services that
power our platforms are designed to enable sellers worldwide to organize and offer their inventory for sale and
buyers to find and buy it virtually anytime and anywhere. Our Marketplace platforms include our online
marketplace located at www.ebay.com, its localized counterparts and the eBay mobile apps; which are among the
world’s largest and most vibrant marketplaces for discovering great value and unique selection. Our StubHub
platforms include our online ticket platform located at www.stubhub.com and the StubHub mobile apps. These
platforms provide fans with a safe, convenient place to purchase tickets to the games, concerts and theater shows
they want to attend and an easy way to sell tickets. Our Classifieds platforms include a collection of brands such
as Mobile.de, Kijiji, Gumtree, Marktplaats, eBay Classifieds and others. Offering online classifieds in more than
1,500 cities around the world, these platforms help people find whatever they are looking for in their local
communities.
eBay Inc. has made investments and acquisitions to help enable commerce on our platforms for buyers and
sellers online (e.g., desktop and laptop computers) or on mobile devices (e.g., smartphones and tablets). Our
objective is to bring the world’s inventory to the world’s buyers. Driven by the ubiquity of the Internet and the
proliferation of mobile devices, we believe that the way consumers engage with each other, brands and services
is fundamentally changing, blurring the lines between offline retail and online commerce. We believe that this
trend has expanded our addressable market in the ecommerce industry and we measure our footprint in this
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