Whirlpool 2014 Annual Report Download - page 8

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Whirlpool 2014AR p 12 / 13
Fabric Care Innovation
Whirlpool Corporation innovates to make people’s lives better. Consumers were
looking for a way to care for their clothing between washes. The SWASHTM system, an
all-in-one express clothing care system that helps remove light wrinkles, freshens,
neutralizes odor and restores the fit that’s lost to wear in just ten minutes, was
introduced in the United States.
The SWASHTM system is a unique solution developed in collaboration with Procter
& Gamble using proprietary innovative technologies that enhance and customize
the user experience.