Whirlpool 2014 Annual Report Download - page 16

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Operating Excellence
Whirlpool 2014AR p 28 / 29
With a mission of creating demand and earning trust every day, it is important to us that
we do things the right way — with excellence in innovation, quality and speed. This is how
we maintain the confidence of our current consumers and attract new consumers to our
products. We are continuously improving our global best-practice capabilities, processes
and tools to drive productivity and cost reduction while allowing us to innovate faster and
deliver the best products.
Operating excellence builds on these best practices and drives them across our entire
organization — from manufacturing to purchasing, from engineering to aesthetic design.
We constantly seek new ways of working smarter and creating a competitive advantage
that sets the stage for accelerated growth.
WITH A MISSION OF
Creating Demand
and Earning Trust
Every Day