Whirlpool 2014 Annual Report Download - page 5

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Geographic Expansion
Whirlpool 2014AR p 6 / 7
#1 #1
#1
#1 WESTERN
COMPANY
IN ASIA
NORTH
AMERICA
EMEA
LATIN
AMERICA
Whirlpool Corporation is committed to providing the best branded
consumer products to every home throughout the world. With two
acquisitions in 2014, Whirlpool Corporation became more geographically
diverse. In Europe, Middle East and Africa (EMEA), the Indesit Company
brought several new brands to Whirlpool Corporation — including
Indesit
and
Hotpoint.
** In Asia, we added
Diqua
and
Royalstar
brands
as a result of the acquisition of Hefei Sanyo. We consider ourselves a
global collection of small communities. We leverage our broad scale
but rely on individual regions to personalize products to meet our
consumers’ needs. It’s how we introduce exciting innovations again
and again — more than 70 new product launches in 2014 alone —
across all of our brands.
Whirlpool Corporation
is the #1 major
appliance manufacturer
in the world
7 brands each
generate more than
$1 billion
in annual sales*
*Whirlpool, KitchenAid, Embraco, Consul, Maytag, Brastemp, Indesit brands
**Whirlpool ownership of the Hotpoint brand in EMEA and Asia Pacific region is not affiliated with Hotpoint brands sold in the Americas.