Whirlpool 2014 Annual Report Download - page 7

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Whirlpool 2014AR p 10 / 11
Our day-to-day connection with our consumers is
through our appliances. We strive to offer the most
preferred product with the best design, quality and
cost. We work to achieve this every day by producing
innovative, iconic products.
Product Leadership
Cooking Innovation
Key to being a global power in innovation for the home is
an attentiveness to the lives and needs of our consumers
throughout the world.
Beautifully crafted
KitchenAid
brand appliances for
Europe and North America exemplify this symphonic
blend of consumer cooking needs and Whirlpool
Corporation solutions.