Whirlpool 2014 Annual Report Download - page 13

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Whirlpool 2014AR p 22 / 23
Kitchen Innovation
KitchenAid
Brand Premium Small Appliances
Knowing its consumers well helps
KitchenAid
brand bring useful
and desirable innovation into new spaces in the kitchen. The
magnetic drive
Torrent
blender, the Nespresso® by KitchenAid®
coffee machine and the
Sparkling Beverage Maker powered by
SodaStream® highlighted a year of 13 new product launches
in the small appliance category alone. Led by the iconic
stand mixer,
KitchenAid
small appliances experienced
so much growth, a 200,000 square foot expansion
of the Greenville, Ohio plant was announced, adding
400 new jobs when it opens.