Whirlpool 2014 Annual Report Download - page 12

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Please find page 12 of the 2014 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Breakthrough Advertising Campaign
Every meal you cook, every dish you wash, every shirt you clean
— that’s caring. And every act of care you give helps the people
you love become people who love. That’s why at
Whirlpool
brand
we believe that helping you care for the ones you love is the most
important thing we can do.
The
Whirlpool
brand’s United States campaign,
Every day, care,
launched in fall with amazing feedback from retailers, consumers,
employees and the media.
Brand Leadership
Whirlpool 2014AR p 20 / 21
We believe strong brands mean something to our
consumers. Our winning brand positions are
founded on consumer insights. Each brand
reflects its trusted reputation and unique
personality. Every product created for that
brand provides a superior experience that
delivers on the brand promise, creating engaged,
loyal consumers for life.