Whirlpool 2014 Annual Report Download - page 4

Whirlpool 2014AR p 4 / 5
our core values under these four strategic planks is
what differentiates Whirlpool Corporation as the best
branded consumer products company.
2015 OUTLOOK
The global environment in which we operate continues
to be volatile with emerging market challenges in China
and Brazil, volatile demand in Russia and Eastern
Europe, currency devaluation in key markets and
changing raw materials costs. However, the key to
our success in this type of environment is a proactive
management approach to
delivering on our
commitments while managing this volatility.
This approach includes a continual emphasis on cost
productivity, restructuring programs that lower fixed
costs, new product introductions that drive improved
price-mix and, as appropriate, cost-based price
increases to offset inflationary headwinds. By
focusing on what we can control and meeting the
challenges we face, Whirlpool can continue to thrive
in these environments.
This year, we are focused on successfully integrating
our businesses in Europe and Asia and fully
leveraging our new, expanded global platform to
create shareholder value. With continued investments
in our brands and a very strong lineup of innovative
products, both in our core appliances and in our
adjacent businesses, we are well-positioned to
capitalize on improving demand trends. And we
continue to drive benefits through ongoing cost
productivity programs.
We are on track for another record year of business
operating performance, we’re continuing to build a
great global platform for future growth, and we’ll
continue to balance funding for all aspe
cts of our
business to ensure the best long-term value creation
for our shareholders.
Jeff M. Fettig
Chairman of the Board and Chief Executive Officer
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VALUES
Respect
Integrity
Diversity & Inclusion
Teamwork
Spirit of Winning
STRONG FOUNDATION + GROWTH =
LONG-TERM VALUE CREATION
STRATEGY
Product Leadership
Brand Leadership
Operating Excellence
People Excellence
VISION
The Best Branded
Consumer Products …
in Every Home Around
the World
MISSION
Create Demand
and Earn Trust
Every Day
REVENUE
$ IN BILLIONS
$20
10
0
$19.9
’14
$18.1
’12
$18.8
’13
$1.0
0.5
0
$0.85
’14
$0.23
’12
$0.69
’13
FREE CASH FLOW*
$ IN BILLIONS
ONGOING BUSINESS OPERATIONS
DILUTED EARNINGS PER SHARE*
*Non-GAAP measure; see page 37 for reconciliation. **Total debt divided by debt and stockholders’ equity.
$12
6
0
$11.39
’14
$7.05
’12
$10.02
’13
100%
50
0
42.9%
’14
36.0%
’12
33.0%
’13
DEBT/TOTAL CAPITAL**