Whirlpool 2014 Annual Report Download - page 15

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Whirlpool 2014AR p 26 / 27
Hotpoint*
Cooker
Whirlpool Corporation delivers products its
consumers crave, like Hotpoint brand kitchen
appliances in the U.K. Hotpoint consumers want
to have full control in their homes and rely on
appliances to improve their lives. By offering
outstanding results and fulfilling experiences,
Whirlpool Corporation helps get them there.
* Whirlpool Corporation ownership of
Hotpoint
brand in EMEA and
Asia Pacific regions is not affiliated with the
Hotpoint
brand sold in
the Americas.
Diqua
Laundry
Incredible new washing and
drying combination machines
in China under the Diqua
brand provide innovative
Fuzzy Logic Smart Cycles for
the best laundry care, as well
as convenience through a high-
speed direct-drive inverter
motor. This touch-screen
model is making waves with
the Chinese consumers.
Diqua
Refrigerator
The combination of European
styling and an innovative
inverter compressor in this
three-door refrigerator offers
exceptional aesthetics, best-
in-class preservation and an
adjustable temperature zone
drawer to meet consumers’
storage needs.
Expanding Our Brand Portfolio
Whirlpool Corporation welcomed several new brands through the
Indesit and Hefei Sanyo acquisitions. These brands are strong and
trusted, complementing our portfolio. The products offered from
these brands are boosting the bottom line while bringing Whirlpool
Corporation into new homes.