Toyota 2014 Annual Report Download - page 33

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ANNUAL REPORT 2014
President’s MessagePresident’s Message
Overview of
Four Business Units
Overview of
Four Business Units
Special FeatureSpecial Feature
Review of OperationsReview of Operations
Consolidated Performance
Highlights
Consolidated Performance
Highlights
Management and
Corporate Information
Management and
Corporate Information
Investor InformationInvestor Information
Financial SectionFinancial Section
Page 33
NextPrev
ContentsSearchPrint
Automotive Operations Financial Services Operations Non-Automotive Business Operations [3 of 3]
Activities for car fans and enthusiastsInspiring customers through motorsports
TOPICS
Promoting the Fun of Automobiles
Toyota continues to push boundaries in motorsports, driven by the desire to make ever-better cars and satisfy new car enthusiasts
WEC NASCAR
SUPER GT SUPER FORMULA
Company holds circuit driving programs throughout Japan
to allow individuals with no racing experience to easily
enjoy the thrills of circuit driving in a safe environment. The
TOYOTA GAZOO Racing FESTIVAL is one initiative that
strives to broaden opportunities in which car fans and
enthusiasts can interact.
* GAZOO Racing: A part of activities aimed at increasing car enthusi-
asts. GAZOO gives Toyota test drivers chances to race, and helps in
our goal of making ever-better cars through vehicle development,
while promoting the allure of cars through grassroots motor sports.
Aimed at broadening the appeal of car racing and fostering
more car enthusiasts, Toyota is striving through GAZOO
Racing* to make ever-better cars that satisfy drivers and
promote the joy of cars in ways that transcend the role of a
typical car manufacturer.
As a part of its unwavering commitment to making ever-
better cars, every year Toyota participates in the ADAC 24h
Rennen Nürburgring, a 24-hour endurance race in
Germany. Employees take part both as drivers and
mechanics. In addition to helping develop human resources
well-versed in the making of cars, Toyota places consider-
able emphasis on promoting efforts aimed at commercializ-
ing models that deliver the fun of driving in the GRMN
(GAZOO Racing tuned by MN) and G (G Sports) categories.
Furthermore, in striving to promote the joy of cars, the
The TS040 HYBRID, equipped with a racing hybrid system, took part in the FIA
World Endurance Championship, including the traditional 24 Hours of Le Mans.
In addition to participating in NASCAR in the U.S. and SUPER GT and SUPER
FORMULA, top-of-category levels of racing in Japan, we support TOYOTA AUTO
BODY CO.,LTD., which participates in the Dakar Rally.
24 Hours Nürburgring endurance racing event held
in June 2014
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