Suzuki 2008 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2008 Suzuki annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 52

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52

6 SUZUKI MOTOR CORPORATION
Suzuki’s Worldwide Manufactur-
ing and Sales
Total overseas automobile production for fiscal
2007 increased significantly to 1,418 thousand
units, 118% compared to the previous year. World-
wide production, including Japan, reached 2,637
thousand units, 109% compared to the previous
year.
Sales of automobiles in overseas markets grew to
1,732 thousand units, 113% compared to the pre-
vious year, while total global sales, including Ja-
pan, reached 2,405 thousand units for growth to
108% compared to the previous year.
The Japanese Market
1. Domestic Automobile Market Overview
Domestic sales of all domestic brands for fiscal
2007 totaled 5,320 thousand units (95% compared
to the previous year) falling below the previous fis-
cal year. This figure represents a drop to the 1981
level, a 26-year low.
Mini vehicle sales decreased to 1,893 thousand
units (93% compared to the previous year), revers-
ing last years record high (2,030 thousand units)
with less than 1,900 thousand units.
Meanwhile, total sales of registered vehicles
amounted to 3,427 thousand units (96% compared
to the previous year) falling below sales for the pre-
vious fiscal year and the fifth consecutive year-on-
year decline. Each of the manufacturers introduced
new models in succession but it was not enough to
halt this downward trend.
2. Suzuki Sales Status
Suzuki’s total domestic sales for fiscal 2007 were
673 thousand units (98% compared to the previous
year). Domestic market share was 12.7%, which for
the first time places Suzuki at third among the 12
domestic automobile manufacturers.
In the mini vehicle category, sales of our nucleus
model Wagon R increased and the new Palette
was introduced to strengthen product competitive-
ness, but total sales remained at 587 thousand
units (97% compared to the previous year). This
figure however, represents 31.0% share of the do-
mestic market and an increase of 1.2 points com-
pared to the previous year.
Meanwhile, strong sales of the Swift and the
Chevrolet MW resulted in total sales of registered
vehicles amounting to 86 thousand units (101%
compared to the previous year), which is an in-
crease compared to the previous year and a new
record high.
Automobiles
3. Suzuki Automobile Topics
•A new compact Swift configured with a newly
developed 1.2L engine and CVT to deliver both
high power and excellent fuel economy was in-
troduced in May 2007. This improvement con-
tributed to sales that surpassed those from the
previous year and continue to grow at a steady
pace.
SWIFT
•The new Palette mini wagon, which offers
greater space, capacity, and convenient entry/
exit, was introduced in January 2008 to
strengthen the mini vehicle lineup. Since its in-
troduction, sales have exceeded our sales plan.
PALETTE
Year in Review
•The special version of the Wagon R “Stingray”
was added to the lineup in February 2007. In
strengthening product competitiveness, the
Wagon R placed top in mini vehicle sales for the
fourth consecutive year.
•The Wagon R placed top for five consecutive
years in the mini vehicle segment with a total of
224 thousand units, surpassing sales from the
previous year.
•The Carry saw sales amounting to 64,667 units,
placing it top in sales in the truck segment for the
37th consecutive year.