Suzuki 2008 Annual Report Download - page 11

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10 SUZUKI MOTOR CORPORATION
Overseas Markets
1. Overseas Motorcycle Market Overview
Due to a stagnating economy triggered by the
subprime loan problem, sales in North America
declined to 123 thousand units (86% compared to
the previous year) and 173 thousand units (98%
compared to the previous year) in Europe.
Wholesale figures for the overall motorcycle mar-
ket in the six ASEAN nations (Indonesia, Thailand,
Vietnam, Philippines, Malaysia, Cambodia) in-
creased from 883 thousand units last year to 956
thousand units (108% compared to the previous
year). Regarding sales in other major Asian coun-
tries, wholesale figures in India were 84 thousand
units (132% compared to the previous year) and in
China 1,166 thousand units (117% compared to
the previous year), both showing expanding mar-
ket shares.
In the future, we will continue to introduce ad-
vanced models that meet the demands of indi-
vidual markets and strengthen our sales network in
order to increase sales.
2. Expanding Products
In the large displacement category, our flagship
sport model Hayabusa 1300 (GSX-1300R) re-
ceived its first full model change in nine years. In
the highly competitive mid-range class, the GSX-
R600/750 underwent full model changes, the B-
King concept model (GSX-1300BK) was finally
made available, and Suzuki’s high-end classic
cruiser, the Boulevard C109R (VLR1800) was in-
troduced to the market strengthening the Suzuki
brand.
Toyokawa Plant
Motorcycles and outboard motors assembling plant
HAYABUSA1300
GSX-R600
B-KING
BOULEVARD C109R
Year in Review