Suzuki 2008 Annual Report Download - page 15

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14 SUZUKI MOTOR CORPORATION
Strategic Alliance with
Other Car Manufacturers
Suzuki has yielded solid results since its start of a
strategic business partnership with General Mo-
tors Corporation (GM) in 1981.
Leveraging individual strengths, Suzuki will con-
tinue to work together with GM to generate syner-
gies by utilizing and complementing resources in
various areas, including advanced technologies,
CAMI project, powertrains, and global joint pur-
chasing, mutual supply of vehicles, etc., in order to
deliver the best products into the global market at
the best timing.
Besides the partnership with GM, Suzuki also has
business collaborations with other car manufactur-
ers. For example, Suzuki supplies Mazda with
mini-cars in Japan. Suzuki also supplies a multi-
purpose-vehicle to Mitsubishi in Indonesia, and
Suzuki has cross-OEM relationship with Nissan.
Suzuki purchases diesel engines from Peugeot/
Citroen and Renault. Moreover, Suzuki supplies
compact cars to Fiat, while Fiat provides Suzuki
with technical/engineering support regarding die-
sel engines. Suzuki is flexibly implementing vari-
ous synergistic collaborations with partners that
complement each other.
LANDY
(Supplied from Nissan in Japan)
HFV6 engine
(GM’s global V6 engine built at Sagara plant)
SPLASH
(Manufactured at Magyar Suzuki in Hungary and
supplied to GM under Opel/Vauxhall brand)
SX4
(Manufactured at Magyar Suzuki in Hungary and supplied to Fiat)
Year in Review