Suzuki 2008 Annual Report Download - page 10

SUZUKI MOTOR CORPORATION 9
Suzuki’s Worldwide Manufactur-
ing and Sales
Total overseas motorcycle production (including
ATVs) in fiscal 2007 was 2,843 thousand units,
111% compared to the previous year. Worldwide
production, including production in Japan, in-
creased to 3,393 thousand units, 107% compared
to the previous year.
Sales of motorcycles (including ATVs) in overseas
markets were 3,178 thousand units, 110% com-
pared to the previous year, while total global sales,
including Japan, were 3,344 thousand units, 109%
compared to the previous year.
The Japanese Market
1. Domestic Motorcycle Market Overview
The number of motorcycles sold for the domestic
market by the four Japanese manufacturers in fis-
cal 2007 stood at a total of 655 thousand units
(96% compared to the previous year).
Breaking this figure down into displacement cat-
egories shows volume for the 125cm3 and under
class at 534 thousand units (98% compared to the
previous year), and the 126cm3 and greater class
at 122 thousand units (89% compared to the previ-
ous year), a decline in both categories.
While overall sales experienced a downward trend,
sales in the 51cm3 to 125cm3 range increased to
109 thousand units (125% compared to the previ-
ous year) due to the introduction of new products.
2. Suzuki Sales Status
Total volume for Suzuki in fiscal 2007 was 164 thou-
sand units (101% compared to the previous year).
Further breakdown shows sales of the 50cm3 and
under class declined to 100 thousand units (99%
compared to the previous year), however sales in
the 51cm3 to 125cm3 class increased to 37 thou-
sand units (113% compared to the previous year)
offsetting the decline in the 50cm3 and under
class, so total sales increased to 137 thousand
units (102% compared to the previous year).
Looking at figures for larger models, sales in the
126cm3 and greater class dropped to 27 thousand
units (95% compared to the previous year).
In the 126cm3 to 250cm3 class sales had a slight
increase to 20 thousand units (101% compared to
the previous year), in the 251cm3 to 400cm3 sales
decreased to 4 thousand units (68% compared to
the previous year) and 401cm3 and greater class
increased (110% compared to the previous year).
Motorcycles
3. Suzuki Motorcycle Topics
The sales of the Let’s 5 and Let’s 4 series in the
50cm3 and under class contributed to offsetting
the drop in this class, while the introduction of the
Address V125 led to increased sales in 51cm3 to
125 cm3 class (Address V125 sales at 114% com-
pared to the previous year).
Regarding larger models, the number of models in
the 126cm3 to 250cm3 class decreased due to ex-
haust emissions regulations, while the introduction
of models like the Skywave SS, etc., led to an in-
crease in sales. Sales also increased in the
401cm3 and greater touring class due to the intro-
duction of the Bandit 1250 series (114% com-
pared to the previous year).
Let’s 5 G
ADDRESS V125 Limited
SKYWAVE SS
BANDIT1250S ABS
Year in Review