Suzuki 2003 Annual Report Download - page 9

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The Overseas Markets
Total Exports of Motorcycles and All Terrain Vehicle (ATV) in fiscal
year 2002 (April 2002 to March 2003) totaled 309,000 units,
representing 107% of the previous year.
The GSX-R1000, which has been enjoying high acclaim in the
world market, underwent a full model change, successively
supporting strong sales of the GSX-R series. In order to further
strengthen the standard bikes lineup, a full model change was done
on the V-Twin standard bike SV650/SV650S. In addition, a new and
bigger SV1000/SV1000S was introduced. The Burgman 400 and
250 (AN400 and AN250) that have had favorable sales in Italy and
other markets continued to enjoy strong sales following the
introduction of new versions.
Sales of motorcycle components for overseas production slipped
to 89% of the previous year due to a shipment decline particularly in
China and India. However, Smash 110 (FD110XC), which was
developed by Suzuki Motor R&D Asia Co., Ltd. in Thailand as a
strategic model for the ASEAN region, was introduced to major
ASEAN countries one after another. As a result, Suzuki marked the
highest growth among all motorcycle brands in Thailand and
Indonesia.
There was a remarkable growth in All Terrain Vehicle (ATV)
exports, contributing to the sales increase of Motorcycles and ATV
together. In the U.S.A., sales remained strong, thanks to the
introduction of the sport model QuadSport Z400 (LT-Z400) and the
sport-utility model Ozark 250 (LT-F250). To enhance ATV product
lineup in 2003, a new sport model QuadSport Z250 (LT-Z250) was
introduced. And in order to heighten the cost competitiveness,
production of the popular Eiger 400 series began in May 2002 at
Suzuki Manufacturing of America Corporation (SMAC), our ATV
plant in U.S.A. Furthermore, production of the Vinson 500 is starting
at the plant from June 2003.
Suzuki's racing programs in 2002, conducted under the slogan
"Own the Racetrack," achieved numerous notable successes. In the
Motocross World Championship 250cc class, Mickael Pichon on his
RM250 set a new world record by winning nine consecutive races,
and won the world championship title for the second consecutive
year. In the prestigious MotoGP World Championship, the new 4-
stroke machine GSV-R made its debut. The GSX-R series
dominated championship titles at numerous worldwide racing
events, including the World Endurance Championship, Le Mans 24
Hours endurance race, Isle of Man TT race and the European
Championship series, and demonstrated their superior
performance.
GSV-R (racing machine)RM250 (racing machine)SMASH (Developed by Suzuki Motor
R&D Asia Co.,Ltd)
QuadSport Z250 (LT-Z250)
GSX-R1000
SV650S
SUZUKI MOTOR CORPORATION
8
QuadSport Z400 (LT-Z400)