Saab 2011 Annual Report Download - page 39

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SAAB ANNUAL REPORT 2011 35
MARKETS BY REGION
REST OF EUROPE
Saab’s position Important markets include the UK, France,
Germany and Finland. In 2011, Saab strengthened its position
in the UK by opening a new office and design centre. The order
intake increased in 2011 compared to 2010 and included live
training capabilities to the British Army.
SWEDEN
Saab’s position Since Saab was founded, Sweden has
been its largest market and the majority of its research and
development is conducted there. The order intake and
sales both decreased slightly in 2011 compared to 2010.
MARKET TRENDS
Defence budgets are being reassessed in Europe in light of
the current economic situation. Defence spending is expec-
ted to decline not only in Greece, Italy and Spain but also the
UK, Germany and France, which accounted for about ten per
cent of the global total in 2010. In total, Europe accounted for
about 23 per cent of global defence spending in 2010. Defence
appropriations are expected decline in the coming years.
Investments in civil security are expected to continue to rise at the
same rate as previous years, i.e., by about ten per cent per year.
MARKET TRENDS
Sweden accounted for less than a half per cent of global
defence spending in 2010. Together, the Nordic countries’
defence spending represented about one per cent of the
global total in 2010. This figure is expected to rise slightly
in the coming years.
0
1,500
3,000
4,500
6,000
2010 2011 2010 2011
MSEK
Sales Order bookings
0
2,500
5,000
7,500
10,000
2010 2011 2010 2011
MSEK
Sales Order bookings
ASIA, MIDDLE EAST AND AUSTRALIA
Saab’s position India and Thailand are two important markets for
us in Asia, where our investments have given us a strong position.
We have also been working for many years in Australia, where
we today have a strong local presence in command and control
systems and are growing in traffic management systems and
civil security. Parts of the region represent markets that are not
available to Saab for political reasons. The order intake decreased
in 2011 compared to 2010 and sales rose due to a higher level
of order activity. Orders included an upgrade of combat manage-
ment and fire control systems from Thailand, the weapon locating
system Arthur from Korea och ammunition to the Carl-Gustaf
man-portable weapon system.
MARKET TRENDS
Defence budgets are expected to increase throughout the region
in future years. In 2010, defence spending here accounted
for about 26 per cent of the global total, with the Middle East
accounting for about seven per cent. After China, Japan has
the highest spending in the region, according to the Stockholm
International Peace Research Institute (SIPRI).
Investments in civil security are expected to continue to grow in
the region.
0
2,500
5,000
7,500
10,000
2010 2011 2010 2011
MSEK
Sales Order bookings