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34 SAAB ANNUAL REPORT 2011
MARKETS BY REGION
SAAB – A SWEDISH GLOBAL SECURITY GROUP
Saab is a global group with operations on every continent. In recent years, we have sharpened
our market focus with an aim to strengthen our local presence while increasing sales and market
shares. In 2011, approximately 63 per cent of sales and 56 per cent of order bookings were
generated outside Sweden.
AMERICAS
Saab’s position Through the acquisition of Sensis, Saab
strengthened its position in the important North American
market. The order intake in the market increased in 2011 and
included orders for the Carl-Gustaf man-portable weapon
system and the Giraffe AMB multi-mission radar system.
MARKET TRENDS
North and South America accounted for nearly half of
global defence spending in 2010, or about SEK 791 bil-
lion. Defence spending is expected to decrease in North
America in the coming years, at the same time that invest-
ments in civil security continue to rise rapidly. Brazil, one of
the stronger economies in South America, accounted for
the large share of its defence spending.
0
750
1,500
2,250
3,000
2010 2011 2010 2011
MSEK
Sales Order bookings
AFRICA
Saab’s position Since the acquisition of Grintek Defence in
2005, Saab has maintained a strong position in South Africa.
The order intake and sales decreased in 2011 compared to
2010 due to challenging market conditions in South Africa.
MARKET TRENDS
In recent years, the African continent has experienced
economic growth, although several countries are facing
political turbulence. In 2010, defence spending in the
region accounted for about 2 per cent of the global total.
Spending on defence and civil security is expected to
increase in the coming years.
0
750
1,500
2,250
3,000
2010 2011 2010 2011
MSEK
Sales Order bookings