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20 SAAB ANNUAL REPORT 2011
In 2011, Saab acquired the U.S. company Sensis Corporation
(Sensis), a leading provider of air trac management solutions
and surveillance technology. e acquisition is fully in line with
our strategic priorities to create protable growth, increase our
geographical presence and continually adapted our portfolio.
Sensis has a strong position in the U.S. in radar and sensors
and is a world leader in air trac management, an important
complement to Saab’s existing oering. For example, Sensis has
a strong position with major airports, while Saab is a leader in
Remote Towers for small airports. With this combination, the
Group creates a stronger product portfolio – and new growth
opportunities in a growing global market.
e acquisition of Sensis also gives us a growth platform in
the important North American market, where a local presence
is critical to success. We have also identied operational syner-
gies in both the medium and long term, which we are currently
working to capitalise on.
Sensis has developed and distributed air trac management
and air defence systems since 1985. It maintains a global base
of more than 200 installations among over 60 customers in 35
countries on six continents. Operations rest on two divisions:
Air Trac Management, which accounts for about 75 per cent
of sales and has installations at more than 85 airports, and De-
fence & Security Systems, which works with defence organisa-
tions around the world.
Stronger position in important market
rough the Sensis acquisition, we strengthen our oering in
advanced air trac management and surveillance. ere are
several factors driving demand in this market:
tDemand for air trac management and infrastructure is
driven by growth between and within regions.
tGlobal air trac is growing, increasing congestion. By 2030,
around 50 per cent of growth is expected to come from
travel to, from and within Asia.
tHigher fuel prices and increased security demands.
tA desire among customers to meet future security, capability
and environmental needs.
tAccess to new technology.
e Air Trac Management (ATM) market is cyclical,
programme-driven, dominated by increased automation and
characterised by limited growth in Europe and North America.
Emerging regions, on the other hand, will account for a large
share of market growth, since growing trac volumes are creat-
ing demand for new systems. At the same time, it remains a fact
that existing systems will not be able to satisfy future needs. A
large number of players are now planning to modernise their
systems and implement new technology.
SENSIS – BRIDGEHEAD TO A
GLOBAL MARKET
Saab Sensis’ products and
systems are installed with
over 60 customers in 35
countries on six continents.
STRATEGY > PROFITABLE GROWTH