Saab 2011 Annual Report Download - page 23

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SAAB ANNUAL REPORT 2011 19
STRATEGY > PROFITABLE GROWTH
FOCUS ON SELECTED MARKETS
OUR EXPANDING OPERATIONS IN THAILAND
One of our criteria to establish in a new geo-
graphical market is that there is a demand for our
products, services and solutions. We want there
to be in a growing market or a market where we
can gain a strong position. There have to be op-
portunities to build partnerships with authorities
and businesses. In addition, we have to have ac-
cess to engineers and other skilled workers. Another
important factor is that the business environment, in
both the state and private sectors, is trans-
parent and complies with international- ly
accepted principles.
Our operations in Thailand are a successful example
where we have found excellent opportunities for our
civil and military products and services.
Thailand has ordered twelve Gripen in two batches,
two Saab 340 Erieye AEW (Airborne Early Warning),
one Saab 340B and an air command and control
system – a complete air defence concept. Moreover,
we received an order in 2011 for the upgrade of
combat management and fire control systems.
A cornerstone of our Thai venture was becoming part-owner of the
Thai company Aviasatcom, which develops and supplies products to
the Thai defence forces. This consolidates our presence in the country
and gives us good opportunities to support customers locally.
Our presence and the deals we have finalised also open up other
business opportunities in Thailand and the region.
SALES TREND BY MARKET SEGMENT SALES TREND BY MARKET REGION
0
3,000
6,000
9,000
12,000
Sweden
and
rest of
Nordic region
Rest of
Europe
North
America
Central and
South
America
Asia,
Middle
East and
Australia
Africa
MSEK
0
3,000
6,000
9,000
12,000
Air Land Naval Civil
Security
Comm.
Aeronautics
Other
MSEK
2010
2011
2010
2011