Qantas 2003 Annual Report Download - page 16

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page 14
2003 Qantas Annual Report
at the gate
Sydney, Australia_33º 53‘S 151º10‘E_9.25 AM
OUR SUPPORT FOR THE TOURISM INDUSTRY
Qantas continued its strong support for Australian inbound and
domestic tourism through its excellent relationships with the
Australian Tourist Commission and the various state tourism
organisations.
The value of these partnerships has been highlighted by the
ongoing challenges facing the aviation and tourism industries.
For example:
Qantas and other industry partners recently combined to
support a $20 million Australian Tourist Commission
campaign designed to further stimulate demand for travel
to Australia from foreign markets;
the airline continued its support for the Federal Government’s
See Australia domestic tourism initiative, which encourages
Australians to holiday in their own country; and
Qantas was again the major sponsor of this year’s Australian
Tourism Exchange, the largest tourism trade show in the
southern hemisphere, and of the incentive travel trade event,
Dreamtime 2002, which was held in Alice Springs in
September 2002.
This year, Qantas - in conjunction with the Cooperative Research
Centre for Sustainable Tourism and the University of NSW -
began its sponsorship of the Qantas Professorial Chair in Travel
and Tourism Economics. This initiative will drive research into
a range of tourism and travel issues, representing an important
new contribution to the professional and academic development
of the tourism industry.
The airline's ongoing contribution to the tourism industry was
recently recognised, with Qantas winning a number of 2003
National Tourism Industry Awards, including Best Airline
(International), Best Airline (Domestic) and Best Airline (Regional),
as well as a special award for Outstanding Contribution by a
Company.
OUR DOMESTIC OPERATIONS
Qantas’ domestic operations were adversely affected by the
major global events of the year as nearly 15 per cent of domestic
passengers come from inbound international services. While
some travellers who had planned to travel internationally
switched to local destinations instead, they mostly purchased
deeply discounted leisure fares.
Domestic operations, including QantasLink, contributed
$223.0 million in earnings before interest and tax for the year,
down from $340.7 million last year.