Qantas 2003 Annual Report Download - page 13

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page 11
Spirit of Australia
A strength of Qantas lies in its ability to respond quickly to events
and changes in demand due to a strategically diversified route
network that reduces the airline’s exposure to individual markets
and allows the quick reallocation or adjustment of capacity.
At the date of this annual report, Qantas’ international capacity
was about 10 per cent below pre-SARS levels. International
capacity is expected to return to pre-SARS levels by the end
of the 2003/04 financial year.
There have been some signs of recovery. Services to the United
States increased from 25 to 28 per week in July 2003 and will
rise to 32 services per week from September 2003. A further
increase is planned from November 2003. Qantas also plans to
increase United Kingdom services from 19 to the pre-SARS level
of 21 per week by November 2003. Qantas is working on a
range of marketing initiatives, in conjunction with the Australian
Tourist Commission and local tourism bodies, to stimulate travel
to Japan and Hong Kong. Capacity on these routes will be
increased from November 2003.
There is no doubt that the international aviation market will
remain extremely competitive, with 37 international passenger
airlines flying to and from Australia each week.
Qantas’ ongoing investment program will see new seating
and interiors on nearly all its international aircraft by the end
of 2004. The highlight is Skybed – a new, state-of-the-art,
cocoon-style sleeper seat, developed with internationally
renowned Australian designer Marc Newson to provide the very
best levels of comfort, privacy, flexibility and personal space.
At two metres reclined, it will be the longest bed in the sky.
It features extensive seat adjustment controls; a 26.4 centimetre
touch screen with Qantas’ award winning, multi-channel inflight
entertainment system; privacy screens between seats; a back
massage function; and PC power outlets that allow laptop
computers to be plugged in without adaptor cables.
Skybed is the centrepiece of a new International Business Class,
featuring:
specially trained, dedicated flight attendants;
new food and wine;
a new service style;
a self-service bar for drinks and snacks;
premium quality noise cancellation headsets; and
luxury amenity kits.
This builds on the recent $300 million refurbishment of the
airline’s fleet of 747-400s, including installation of a new inflight
entertainment system offering in-seat videos in Economy Class,
larger personal screens and PC power in Business and First Class
and in-seat telephones in all classes.
operational reliability
Sydney, Australia_33º 53‘S 151º 10‘E_9.05 AM