Nokia 2007 Annual Report Download - page 32

Entry addresses markets where there has been and we believe there continues to be significant
potential for growth. Our aim is to provide affordable mobile phones while cooperating with local
mobile operators to offer solutions designed for a low total cost of ownership. Entry devices, which
are in the Nokia 1000 and 2000 product families, have voice capability, basic messaging and calendar
features, and, increasingly, color displays, radios, basic cameras and Bluetooth functionality. Highlights
from 2007 included:
• The announcement and shipments of seven devices with functions and features specially
designed for consumers in emerging markets: Nokia 1200, Nokia 1208, Nokia 1650, Nokia
2505, Nokia 2630, Nokia 2660 and Nokia 2760.
Broad Appeal focuses on the Nokia 3000 and 6000 families of midrange products where the balance
between price, functionality and style is key. Broad Appeal devices typically have mainstream features,
including megapixel cameras, music players and navigation functionality. Highlights from 2007
included:
• Shipments of the slim and stylish Nokia 6300 GSM device, announced in late 2006.
• The announcement of the Nokia 3110 Evolve, a mobile device with biocovers made from more
than 50% renewable material.
• The announcement and shipments of the Nokia 6110 Navigator, an HSDPA device with GPS and
AGPS.
• The announcement and shipments of the Nokia 6500 classic, a thin 3G phone with a sleek
design; and the Nokia 6120 classic, Nokia’s smallest 3G device.
• The announcement and shipments of the Nokia 6555, the first phone with a unique smooth
back fold design. In the US, the Nokia 6555 is exclusively available from AT&T.
• The announcement and shipments of the Nokia 6263 device for the US market, complete with
email capability and support for attachments, a 1.3 megapixel camera, video recorder and
music player.
Lifestyle Products concentrates on devices with distinct designs and features targeted at specified
fashion and musicdriven consumer segments. These devices are in the Nokia 5000, 7000 and 8000
product families. Highlights from 2007 included:
• The announcement of a new music range with first shipments of the Nokia 5610 XpressMusic
and the Nokia 5310 XpressMusic.
• The announcement and shipments of the Nokia 7900 Prism and the Nokia 7500 Prism. The
Prism collection features a diamondcut design with sharp angled lines, geometric patterns
and graphic lightrefracting colors.
• The announcement and shipments of the Nokia 8800 Arte and the announcement of the Nokia
8800 Sapphire Arte, bringing 3G to the highly acclaimed Nokia 8800 series.
CDMA works together with codevelopment partners to support operators that use CDMA technology,
with a particular focus on the United States. Nokia’s own CDMA research, development and production
ceased from April 2007. Highlights in 2007 included:
• The announcement and shipments of the Nokia 2505, a sleek foldstyle CDMA phone; the Nokia
7088, the first CDMA model in the popular L’Amour Collection; and the Nokia 2135, a compact
device with a contemporary design and solid basic features.
Vertu has pioneered and leads the luxury mobile phones sector. In 2007, Vertu products were sold in
approximately 50 countries at approximately 410 points of sale. Highlights from 2007 included:
• The Vertu Ascent Ferrari 1947 Limited Edition. Each piece is individually given a serial number
from 1 to 1947, paying homage to the year the first Ferrari car was built. The Vertu Ascent
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