Nissan 2012 Annual Report Download - page 4

Moving Ahead with Power
Fiscal 2011 was a record year for Nissan in terms of sales and growth. Despite natural disasters
and currency exchange headwinds, we demonstrated our ability to manage successfully through
crisis, quickly focusing on the actions required to protect the company and to ensure business
continuity. Against a turbulent environment caused by factors out of our control, we made
substantial progress across many fronts during 2011. In June, we unveiled a comprehensive,
structured mid-term business plan: Nissan Power 88, a six-year program for growth.
The word Power symbolizes our goals for brand and sales development, combined with greater
focus on the overall customer experience. The numerals 88 represent our targets of 8% global
market share and a sustainable 8% operating profit margin. The six-year timeframe reflects our
confidence to make the necessary strategic investments in products, technologies and
geographic growth that will benefit the company far beyond the end of the plan.
Nissan made progress on multiple fronts during 2011. We made new investments to expand our
global manufacturing footprint and we further utilized our Alliance with Renault and our growing
network of partners. In China, Nissan’s largest global market, we started production of the Tiida
hatchback at the second Huadu plant. Huadu is now our largest manufacturing facility worldwide,
with annual production capacity of 600,000 units, illustrating the strength of our joint venture with
Dongfeng, our Chinese partner. In Brazil and Mexico, we announced new manufacturing plants in
Resende and Aguascalientes, respectively. These investments will contribute to production capacity
in the Americas of 2,000,000 units by 2014, up from 1,200,000 units last year (2011).
In March, we announced the return of Datsun. We are now preparing for the return of this
iconic brand in India, Indonesia and Russia starting in 2014, bringing modern, high-value and
robust products to the rapidly expanding middle classes in these important growth markets. In
2011, our light commercial vehicle business passed a significant milestone with sales exceeding
1,000,000 vehicles for the first time and keeping us on track to make Nissan the world’s largest
LCV manufacturer by 2016.
Partnerships and Global Reach
Nissan has the most enduring and successful network of global partners. This network extends
from our Alliance with Renault to our growing strategic cooperation with Daimler, Ashok Leyland,
Mitsubishi and now AvtoVAZ. At a time when many manufacturers are just starting to work
together, Nissan has a proven track record of managing successful relationships with other
automakers.
Innovation & Power of brand
Year 2 Power 88
Performance Corporate Data Corporate Governance
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NISSAN Annual Report 2012Message from the CEO
Carlos Ghosn President and Chief Executive Officer
In fiscal 2011 we launched our mid-term
business roadmap, Nissan Power 88, and made
solid progress toward achieving the milestones
it sets for us. Our robust partnerships and our
work to enhance Nissan’s brand and sales
power are paving the way for further growth.
Message from the CEO
Firing on All Cylinders:
Nissan Power 88 Gains
Momentum