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Innovation & Power of brand
Year 2 Power 88 Performance Corporate Data Corporate Governance
13
NISSAN Annual Report 2012
CE O メッセージ
Nissan is committed to leadership in the field of zero-emission mobility. Toward this goal, we have engaged in
a wide range of activities over the years. Nissan LEAF, the world’s first mass-produced 100% electric vehicle
(EV), has already received numerous awards in Japan and around the world. Today its technologies and the
philosophy behind it are recognized by many of our customers, and the car is a force propelling the Nissan
brand value.
Below we introduce the history of Nissan’s efforts in the EV field to date.
Nissan’s Electric Vehicle History
Nissan City
Our Concept EVs
Nissan LEAF’
s History
Awards Won
FEV
FEV II 
Hypermini 
PIVO
NUVU
Land Glider
Townpod 
New Mobility Concept  
Esflow 
PIVO 3 
Mixim
PIVO 2 
e-NV200 Concept 
Infiniti Emerge-E  
Infiniti LE  
Venucia e-concept   
Displayed at Tokyo Motor Show
First inverter comes off line at Zama
New quick charger unit goes on sale
“LEAF to Home” system for powering
residences announced
■ 2010 Good Design Gold Award
(for
“Holistic approach to promote zero-emission vehicle
[Nissan LEAF] and zero-emission mobility”
)
■ 2011 European Car of the Year
■ 2011 World Car of the Year
■ 2012 RJC Car of the Year
■ Car of the Year Japan 2011–2012
First motor comes off line at Yokohama Plant
First Nissan LEAF comes off line at Oppama Plant
Nissan LEAF officially unveiled;
sales start in Japan and U.S.
1970
1990
2 0 00
2009
2010
2 0 11
2 0 12
2 0 10
10/2009
8/2010
9/2011
Nissan LEAF; Sales start in Europe
3/2011
5/2012
New services launched using Nissan LEAF drive information
10/2010
12/2010
1991
1995
2005
2007
2009
2011
2012
Tokyo Motor Show
Tokyo Motor Show
Tokyo Motor Show
Tokyo Motor Show
Tokyo Motor Show
Paris Motor Show
Tokyo Motor Show
Paris Motor Show
APEC Summit
Geneva International Motor Show
Tokyo Motor Show
Frankfurt International Motor Show
Tokyo Motor Show
North America International Auto Show
Geneva International Motor Show
New York International Auto Show
Beijing Auto Show
2008
Growing Worldwide Partnerships
Nissan is pursuing the goal of zero-emission mobility together with its Alliance partner Renault. To achieve new forms of mobility,
it is vital to cooperate with national and regional governments, electric utility companies and other firms all around the world.
The Renault-Nissan Alliance has forged partnerships in these areas aimed at the penetration of zero-emission mobility.
United Kingdom
France
Vancouver, BC
Seattle, WA
Switzerland
Japan
Kanagawa Pref.
Miyazaki Pref.
Yokohama City
Saitama City
Kitakyushu City
Hakone
Ireland
Spain
Portugal
Guangzhou City
Hong Kong
Mexico
China
Phoenix &
Tucson, AZ
Sonoma County &
San Diego, CA
Oregon
Houston, TX
Australian Capital Territory
New South Wales
Massachusetts
Tennessee
North Carolina
São Paolo, Brazil
Orlando, FL
New Zealand
Wuhan City
Guangdong Province
Monaco
Italy
Israel
＞Please see our website for more information on our zero-emission activities. http://www.nissan-zeroemission.com/EN/
For information on our EVs, please see our website (Japanese language only) . http://ev.nissan.co.jp/