Nissan 2012 Annual Report Download - page 15

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RETAIL SALES IN JAPAN
1,200
1,500
900
600
300
0
’12’11’10
(Forecast)
(Units: thousands)
600
655
+9.2%
690
+5.3%
4,000
5,000
3,000
2,000
1,000
0
’03 ’05’04 ’10’09’08’07’06
GLOBAL RETAIL SALES VOLUME
(Units: thousands) (%)
Market share
Global retail sales
7
8
6
5
4
3
’12’11
(Forecast)
3,057
3,569
3,389 3,411
3,515
+3.0%
3,770
4,185
+19.1%
3,483
5.3%
5.6% 5.6% 5.4% 5.4% 5.5% 5.5% 5.8%
6.4%
4,845
+15.8%
6.7%
5,350
+10.4%
1,200
1,500
900
600
300
0
RETAIL SALES IN CHINA
’12’11’10
(Forecast)
(Units: thousands)
1,024
1,247
+21.9%
1,350
+8.3%
1,350
+8.3%
Serena
Sunny
Fiscal 2011 Overview
Fiscal 2011 sales results came to 4,845,000 units, up 15.8% year-on-year. For the full fiscal year,
Nissan’s sales were overachieved 4.2% of global total industry volume (“TIV”) growth, which
resulted in an overall market share of 6.4%, 0.6 points up from fiscal 2010.
In fiscal 2011, we launched five new models globally: the Tiida in China, the Lafesta Highway
Star in Japan, front-drive and rear-drive versions of the NV400 commercial van in Europe and the
Infiniti JX in the United States.
During fiscal 2011, the Nissan LEAF passed the sales milestone to make it the world’s most
successful electric vehicle. In total, we sold 23,000 units in fiscal 2011.
Japan
In Japan, TIV increased 3.3% year-on-year. Our sales in
fiscal 2011 reached 655,000 units, 9.2% above the prior
year. Nissan’s market share rose 0.8 points to 13.8%.
Strong sales of the Serena and Juke contributed to our
share gains, while sales of the Nissan LEAF reached
8,700 units.
China
In China, TIV increased 3.3% to 17.2 million units. Our
sales grew 21.9% to 1,247,000 units. Our market share
was 7.3%, up 1.1 points from the prior year. Five models,
Sunny, Teana, Sylphy, Qashqai and Tiida, achieved annual
sales of more than 100,000 units each.
Innovation & Power of brandYear 2 Power 88
Performance
Corporate Data Corporate Governance
14
NISSAN Annual Report 2012Fiscal 2011 Sales Performance
Fiscal 2011 Sales Performance