Nissan 2010 Annual Report Download - page 22

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Performance:
Fiscal 2010 Sales Outlook and New Technolo ies
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Fiscal 2010 Overview
Nissan will launch ten new products globally in fiscal year
2010. The company expects global sales to reach
3,800,000 units, an increase of 8.1% from the prior year.
The assumption for global TIV is 66 million units. The
company’s market share is expected to rise 0.3% to 5.8%.
Japan
In Japan, Nissan plans to sell 600,000 units in fiscal year
2010. After the launch of the Juke, Nissan will launch the
minivan Elgrand, another new minivan and a minicar for the
market.
North America
Nissan plans to sell 1,205,000 units in the North America. In
the United States, the company forecasts 945,000 unit
sales, which is an increase of 14.7% from the previous year.
The company will launch five global models, which are the
Quest, a convertible crossover, NV series, the Infiniti QX and
the Nissan LEAF zero-emission car.
Europe
Nissan plans to sell 510,000 units, a decrease of 1.3% from
last year, in fiscal year 2010. Nissan will launch Nissan
LEAF, Juke, Micra, Infiniti QX and Infiniti M in an effort to
maintain sales volume, as the scrap incentives by various
governments come to a close.
China
The company expects to sell 860,000 units, which is an
increase of 13.8% from last year. Nissan offers a variety of
models to satisfy a wide range of customers. As such, sales
in China are expected to increase slightly.
Other Markets
In other markets, sales are expected to reach 625,000 units,
a 14.7% increase from last year. Nissan commenced
production of the new Micra at the Chennai, India plant in
May.
New Technologies
Nissan introduced 17 important new technologies in fiscal
year 2009. These include the 4 technologies noted below.
• Launched the all new Infiniti M with Blind Spot
Intervention (“BSI”). BSI assists drivers change lanes
and avoid potential collisions by notifying them of
vehicles nearby that may be obscured by blind spots.
• Nissan developed an air-conditioning system that
transforms the cabin air quality to be closer to nature
and the forest air, which in turn creates a stress free
environment.
• The ECO Pedal gently teaches the driver to use the
accelerator in a fuel efficient manner. Through a
counter push-back mechanism and an indicator that
changes color and flashes, this vehicle control function
encourages eco-driving. The ECO Pedal is featured in
the all-new Fuga.
• The ECO Mode and Navi Control System incorporates
driver habits and real-time data on traffic conditions
through the navigation system, which then controls the
engine and transmission for optimal “eco driving”
performance. This system is featured in the Tiida, Tiida
Latio and Cube.
Nissan will continue developing its advanced
technologies. 15 new technologies will be commercialized in
fiscal year 2010.
(All figures for fiscal year 2010 are forecasts, as of May 12, 2010.)
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