Nissan 2010 Annual Report Download - page 20

DCBA
March
D
PIXO
C
370Z Roadster
B
Fuga
A
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Fiscal 2009 Sales Performance
Performance:
Fiscal 2009 Overview
Fiscal year 2009 sales results came to 3,515,000 units, up
3% year-on-year. For the fourth quarter of fiscal year 2009
alone, global sales totaled 1,010,000 units, which was an
increase of 29.7% from the same period in fiscal year 2008.
Similar to the third quarter, this increase was primarily due to
the strong growth in China and the recovery in most of the
mature markets. For the full fiscal year, Nissan’s sales were
in line with the global total industry volume (“TIV”), which
resulted in an overall market share of 5.5%.
In fiscal year 2009, Nissan had a solid product offensive.
The company launched eight all-new models globally,
including the new Infiniti G37 Convertible and Fuga luxury
sedan. In addition, the company’s products received
numerous awards and top rankings. The NV200 was
awarded the International Van of the year and the 370Z
Roadster was awarded the Auto Color Award of 2010.
Japan
In Japan, the TIV increased 3.8% year-on-year as a result of
the eco-car tax reductions and incentives offered by the
government. Nissan’s sales increased 2.9% to 630,000
units. Market share remained stable at 12.9%. In Japan,
Nissan launched the new small van NV200 Vanette in May
2009, Fuga luxury sedan in November 2009 and minicar
Roox in December 2009.
North America
In North America, Nissan’s total sales volume decreased
5.8% to 1,067,000 units. In the United States, sales volume
dropped by 3.8% to 824,000 units. However, market share
grew from 7.2% to 7.6%, primarily due to the sales of
smaller vehicles. Sales in Mexico decreased 16.4% to
162,200 units and sales in Canada decreased 0.9% to
80,500 units. In North America, the company launched the
Infiniti G37 Convertible in June 2009 and 370Z Roadster in
September 2009.
Europe
In Europe, Nissan’s sales reached 517,000 units, which was
a decrease of 2.4%. Market share increased slightly to
2.8%. Government scrap incentives contributed to a sales
increase of 24.5% in Western Europe, but this was offset by
the 60.6% decline in Russia. Nissan launched the PIXO in
May 2009.
China
In China, sales grew 38.7% to 756,000 units. Nissan’s
market share totaled 6%, which was slightly down from the
prior year because supply could not meet the strong market
demand. In the fourth quarter, sales in China increased
48.1% to 214,100 units. Sales continued to grow in the first
quarter of fiscal year 2010, with an increase of 68.2% to
243,200 units.
Other Markets
For the other markets, sales dropped 7.8% to 545,000
units. The global compact car March was launched in
Thailand in March 2010. Sales in Thailand increased 24.2%
to 34,600 units. The March was named Car of the Year in
the “Most Environmentally Friendly Car of the Year”
category in Thailand. In the Middle East, sales declined
19.7% to 179,100 units and sales in Australia decreased
1.2% to 55,600 units.
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