Neiman Marcus 2008 Annual Report Download - page 586

(B) conduct mailings and other related marketing efforts on behalf of NMG and its Affiliates, which may
include marketing materials promoting the Program, the NMG Credit Cards and Non-Card Payment Plans,
the NMG Channels and/or the NMG Goods and Services at NMG's option, based upon the customer
databases and customer database analysis tools maintained by Bank and its Affiliates, including
nonpersonally identifiable transaction and experience data from Bank's and its Affiliates' Credit Card, other
consumer loan portfolio and other customer databases; provided that (unless such amounts are paid out of
the NMG Marketing Fund or are paid out of the Joint Marketing Fund pursuant to the Marketing Plan) the
NMG Companies shall be responsible for all out-of-pocket expenses of all marketing materials and mailing
services at cost;
(ii) provide such reasonable assistance to NMG and its Affiliates as NMG may request in connection with the training of
personnel of NMG and its Affiliates regarding the Program, including providing training materials developed by Bank and
approved by the Management Committee;
(iii) collaborate with the NMG Companies to identify and test marketing initiatives (using Bank's resources); provided
that (unless such amounts are paid out of the NMG Marketing Fund or are paid out of the Joint Marketing Fund pursuant to the
Marketing Plan) the NMG Companies shall be responsible for all out-of-pocket expenses of test marketing at cost requested in
connection with the Program; and
(iv) provide models and modeling support, which may include Cardholder attrition models, prospect marketing models
and other tools designed to improve Program performance.
(b) Following the Effective Date, Bank shall, at its sole expense, retain a mutually agreed upon third party to conduct surveys of
Cardholder perception and satisfaction on a regular, periodic basis regarding the NMG Credit Cards and the Program but in no event
less frequently than annually. Such surveys shall be in a form and employ reasonable methodologies developed in consultation with
the NMG Companies and shall provide for a level of information reasonably acceptable to NMG. Bank shall make available to the
NMG Companies the results of such surveys as well as all associated work papers promptly following completion thereof.
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