Konica Minolta 2000 Annual Report Download - page 17

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KONICA 15
Konica is progressing rapidly with
restructuring measures designed to
ensure the provision of hardware and
software services required for total doc-
ument solutions in networked offices.
In Europe, the Company has strength-
ened its direct marketing network and
is working to achieve a uniform service
level in all countries in the region. At the
same time, Konica is looking to diversify
into the print-on-demand market—a
source of demand for document pro-
duction and editing equipment—which
is predicted to expand.
Optics Technology
Company
Konica’s aspherical plastic pick-up lens-
es for optical disks, the mainstay prod-
uct in Konica’s optical components
business, have an outstanding reputa-
tion among makers of data input/out-
put, recording, and storage media
devices for audio equipment and com-
puters. In fiscal 2000, the IT revolution
continued to spur demand for optical
disks, including CD-R, CD-RW, and
DVD disks, that offer convenience in
storing large amounts of data. Higher
sales of aspherical plastic pick-up lenses
as well as camcorder lens units, com-
pact camera lens units, and 3.5-inch
MO drives supported a healthy increase
in sales of optics technology products.
Camera and Digital
Photo Group
Sales of compact cameras increased
during the fiscal year, with APS cam-
eras being the main contributors to
sales growth. The popular Konica
Revio series of APS cameras was
expanded by the addition of the Konica
Revio Z3. Featuring the same sleek
design as earlier Konica Revio models,
the Konica Revio Z3 includes a 3x zoom
lens, a flash management function—
which can save up to 50% on battery
power—and a unique self-portrait mode,
which enables photographers to per-
fectly frame self-portraits.
The Konica Digital Still Camera
Q-M200 was a standout performer in
digital still cameras—a product category
in which Konica posted a large year-on-
year gain in sales. Released in 1999,
the Q-M200 offers resolution of more
than two megapixels in a compact,
lightweight design. OEM shipments
also contributed to the sharp increase
in digital camera sales.
MO Drive
Konica Revio Z3
Konica Digital Still Camera Q-M200
Review of Operations & Outlook