JCPenney 2009 Annual Report Download - page 9

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Brand New
In an effort to continually refresh
our merchandise offering and
appeal to a variety of customers,
we had several private and exclusive
brand launches, as well as an
exciting relaunch of J. Ferrar.
She Said™ — Our fashion forward
brand of contemporary apparel
and “it” pieces, ideal for young
professionals.
Allen B.® — Designer Allen Schwartz
takes today’s trends and turns them
into stylish, affordable silhouettes.
IkRonson® — Vintage feminine
pieces are given an attitude in
this line created by innovative
designer, Charlotte Ronson.
Olsenboye™ — Designers
Ashley Olsen and Mary-Kate Olsen’s
line of fun, spirited and edgy styles
for juniors.
J. Ferrar™ — Our modern, versatile
brand for men, with a more
streamlined t, encourages
freedom of expression.
She Said and J. Ferrar
New Alliances
JCPenney proudly announced two exciting new collaborations. Beginning fall 2010, we will be the exclusive department store
destination for all Liz Claiborne® and Claiborne branded merchandise in the U.S. and Puerto Rico. With this agreement, JCPenney
will be able to bring a greatly expanded collection of Liz Claiborne and Claiborne merchandise to our customers in a way that reects
the value and affordability they expect from us.
Mango®, world-renowned leaders in design and fast fashion, announced plans for JCPenney to become their exclusive MNG by Mango®
department store retailer in the U.S. Known for rapidly delivering European runway fashion at affordable prices, MNG by Mango will
soon be the centerpiece of JCPenney’s contemporary assortment.
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