JCPenney 2009 Annual Report Download - page 16

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Poised For Growth
Stepping Up Our Efciencies:
In 2009, we rened our technology platform that supports every aspect of our merchandise operations, including
the planning and allocation system that our Associates use to ow inventory to our stores. These renements allowed
us to drive our sales protability by controlling our inventory through smaller, more frequent merchandise deliveries.
This enabled us to roll out across the entire organization our new process for receiving and setting merchandise,
Door to Floor. The process allows stores to plan, receive and execute merchandise sets while improving overall
team productivity. Our industry-leading tools and talent are a competitive advantage for JCPenney.
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