JCPenney 2009 Annual Report Download - page 22

Download and view the complete annual report

Please find page 22 of the 2009 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 28

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28

American Living®
Introduced in February 2008, American Living was developed exclusively for JCPenney
customers by Polo Ralph Lauren’s Global Brand Concepts. A new tradition in American
style for family and home, spanning nearly 40 merchandise categories with a full range of
items for women, men and children, as well as accessories, footwear and home décor.
Power Brands
Stepping Up Our Strengths:
JCPenney’s private brands are an integral part of our efforts to build lasting relationships and enduring customer
loyalty. Having an acute understanding of our customers allows us to grow and evolve the brands they’ve come
to recognize and seek out — brands that span the categories of fashion for him and her, intimates, apparel for
kids and infants, as well as home furnishings and cookware. Our private brands generate approximately 50%
of our annual revenue, making our endeavors in this sector vitally important.
22